Sales in wound care will grow in line with ongoing consumer demand, particularly so as such products are often purchased for replacements to keep at home, on one’s person, or in the car. Sticking plasters, in particular, are expected to benefit from consumers regularly enjoying outdoor activities and sports as part of their lifestyle and health and wellness habits, which will, in turn, lead to minor cuts and scrapes.
Multinational brands will likely continue to dominate wound care over the forecast period in Switzerland, such as seen with IVF Hartmann AG and Beiersdorf AG. These brands enjoy economies of scale, important research and development infrastructures, and significant budgets that allow them to engage in advertising and promotional activities, which are all factors that provide an important competitive advantage.
In order to boost sales, manufacturers of wound care will increasingly need to engage in focused research and launch more sophisticated and innovative products that best fit consumers’ demands. Examples here include smart bandages, spray-on bandages, and heat responsive bandages, as well as plasters with enhanced healing powers.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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