Wound care is expected to see modest, yet positive growth in retail volume and value (constant 2022 prices) terms, as demand continues to recover in the wake of the COVID-19 pandemic. Gauze, tape and other wound care is expected to see slightly faster progress, due to the greater maturity of sticking plasters/adhesive bandages.
Unlike many other OTC categories, private label options, such as Syrita, are visible in wound care, especially in gauze, tape and other wound care. Towards the end of the review period, private label continued to pique the interest of consumers in the context of a mediocre economic performance, rising inflation and declining purchasing power.
The leading manufacturers in wound care are expected to continue to invest in licensed products in a bid to raise the profile of their brands and reach a wider audience. For example, Johnson & Johnson launched Marvel Avengers licensed Band Aid in December 2021.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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