Executive Summary

Oct 2019
PROSPECTS
Hydrocolloid wound dressings drive value growth in wound care

Traditionally, it is believed that keeping a wound dry helps with faster recovery since moist wounds are deemed to facilitate bacteria production. In addition, bacteria existing in the water tend to cause wound infections and delay recovery.

Aesthetic appearance of bandage part of criteria for product selection

In the past, bandages were considered unpleasant and embarrassing to apply on the skin for their unappealing colour, texture and size. To meet aesthetic standards and appeal to target segments of children and women, brands have launched transparent and skin-colour bandages as well as bandages with appealing cartoon figures.

Moderate value sales growth is set for wound care over the forecast period

Value sales of wound care are expected to see positive yet slow growth over the forecast period. Wound care demand is mature in Taiwan and sees flat growth.

COMPETITIVE LANDSCAPE
3M remained the leading brand in wound care benefitted from wide product portfolio

3M continued to lead sales in 2019 supported by its high brand awareness and the wide collection of wound care products that satisfies the diverse needs of consumers. For example, 3M provides four types of bandages with different features, such as waterproof bandages, comfort bandages (stretchable), clear bandages (less obvious on the skin), and fabric bandages (with foam).

Private label performance supported by competitive price

There are two main private label brands owned by the chained drugstores/parapharmacies, Watsons and Cosmed. Both brands endeavour to provide products with good quality but at more favourable prices to compete with leading brand, 3M.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Wound Care in Taiwan

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Taiwan?
  • What are the major brands in Taiwan?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Hydrocolloid wound dressings drive value growth in wound care
Aesthetic appearance of bandage part of criteria for product selection
Moderate value sales growth is set for wound care over the forecast period

COMPETITIVE LANDSCAPE

3M remained the leading brand in wound care benefitted from wide product portfolio
Private label performance supported by competitive price

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market
Rising drug unit price reflects increasing cost due to Good Distribution Practice
Consumers lost trust in local brands as several items found unqualified and recalled
Chemists/Pharmacies underwent strategic partnerships to expand share
Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources