Traditionally, it is believed that keeping a wound dry helps with faster recovery since moist wounds are deemed to facilitate bacteria production. In addition, bacteria existing in the water tend to cause wound infections and delay recovery.
In the past, bandages were considered unpleasant and embarrassing to apply on the skin for their unappealing colour, texture and size. To meet aesthetic standards and appeal to target segments of children and women, brands have launched transparent and skin-colour bandages as well as bandages with appealing cartoon figures.
Value sales of wound care are expected to see positive yet slow growth over the forecast period. Wound care demand is mature in Taiwan and sees flat growth.
3M continued to lead sales in 2019 supported by its high brand awareness and the wide collection of wound care products that satisfies the diverse needs of consumers. For example, 3M provides four types of bandages with different features, such as waterproof bandages, comfort bandages (stretchable), clear bandages (less obvious on the skin), and fabric bandages (with foam).
There are two main private label brands owned by the chained drugstores/parapharmacies, Watsons and Cosmed. Both brands endeavour to provide products with good quality but at more favourable prices to compete with leading brand, 3M.
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This industry report originates from Passport, our Consumer Health market research database.