The wound care category is projected to see moderate value growth over the forecast period. This area is typically strongly affected by economic downturn, with consumers choosing to purchase such products when needed rather than stocking up.
Private label is expected to see an increase in its market share in the first years of the forecast period, when Finns are experiencing economic hardship. With their consumer base expanding, private label owners may be encouraged to develop their product portfolios and add new product formats.
Once the economy starts to recover, there is likely to be more demand for value-added products with higher unit prices. It is also expected that companies will have more motivation to introduce new products once there is a better economic outlook.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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