Executive Summary

Oct 2019
PROSPECTS
Rising health awareness boosts category performance

Growth in wound care current value sales in 2019 was mainly driven by affluent households knowing the importance of being safety conscious in order not to contract bacterial infections from just a small cut; they demand these products as they serve as first and easy treatments for emergencies before taking victims to the nearest chemists, pharmacies or hospitals for proper medications. Companies that are into the production of wound care are also creating strong awareness through adverts, on the importance of using wound care products.

Sticking plasters/adhesive bandages remains a strong growth area

Sticking plasters/adhesive bandages such as Elastoplast by Beiersdorf AG gained sales throughout the review period. These products easily repel water and dirt.

Despite Nigeria’s large population, wound care remains a minor category

Wound care recorded low double-digit increase in current value sales in 2019. Despite the moderate increase, wound care remained a small category in the context of the ever-growing population in Nigeria.

COMPETITIVE LANDSCAPE
Beiersdorf AG retains leadership in wound care

Beiersdorf AG led wound care in value terms in 2019 and this was achieved through its most popular brand Elastoplast; this brand has presence across consumer health in Nigeria and is found in almost all pharmaceutical stores across the nation. Growth is expected to continue over the forecast period due to a well-established presence in distribution channels.

International manufacturers continue to dominate wound care

In 2019, wound care continued to be dominated by large global producers such as Beiersdorf AG, Johnson & Johnson Inc and Shaoxing Medical Hospital China, these manufacturers continue to benefit from their strong focus on high quality and failure of local manufacturers to venture into the category.

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Wound Care in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Nigeria?
  • What are the major brands in Nigeria?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Rising health awareness boosts category performance
Sticking plasters/adhesive bandages remains a strong growth area
Despite Nigeria’s large population, wound care remains a minor category

COMPETITIVE LANDSCAPE

Beiersdorf AG retains leadership in wound care
International manufacturers continue to dominate wound care

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Increase in healthcare spending and increased local production drives consumer health
Analgesics remains largest category
In a bid for quality healthcare local manufacturers align with multinational companies
Chemists/pharmacies remains core distribution channel
Strong growth expected for consumer health over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources