The wound care category is set to see competition intensify over the forecast period, with more products entering the market. Several new products entered wound care during the review period, including Agary Zinc Oxide Adhesive Plaster, Agary Adhesive Plaster, Medihel Zinc Oxide Adhesive Plaster and Aztec Adhesive Plaster, and further product innovation is expected going forward.
One reason that wound care remains a minor category in Nigeria is that traditional herbal remedies take significant value share away from wound care, especially in rural areas, where hospitals and conventional healthcare services are either poor or non-existent. Traditional medicine has been used for centuries in rural areas and is an important part of the culture.
Demand for advanced wound care products, such as wound dressings, will increase as the increasing prevalence of chronic diseases such as diabetes leads to a rise in problems such as foot ulcers and infections. In the case of chronic skin infections, wound dressings must be changed on a frequent basis.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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