Growth in wound care current value sales in 2019 was mainly driven by affluent households knowing the importance of being safety conscious in order not to contract bacterial infections from just a small cut; they demand these products as they serve as first and easy treatments for emergencies before taking victims to the nearest chemists, pharmacies or hospitals for proper medications. Companies that are into the production of wound care are also creating strong awareness through adverts, on the importance of using wound care products.
Sticking plasters/adhesive bandages such as Elastoplast by Beiersdorf AG gained sales throughout the review period. These products easily repel water and dirt.
Wound care recorded low double-digit increase in current value sales in 2019. Despite the moderate increase, wound care remained a small category in the context of the ever-growing population in Nigeria.
Beiersdorf AG led wound care in value terms in 2019 and this was achieved through its most popular brand Elastoplast; this brand has presence across consumer health in Nigeria and is found in almost all pharmaceutical stores across the nation. Growth is expected to continue over the forecast period due to a well-established presence in distribution channels.
In 2019, wound care continued to be dominated by large global producers such as Beiersdorf AG, Johnson & Johnson Inc and Shaoxing Medical Hospital China, these manufacturers continue to benefit from their strong focus on high quality and failure of local manufacturers to venture into the category.
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This industry report originates from Passport, our Consumer Health market research database.