Sales of wound care, and especially first aid kits, will be closely related to the country’s economic performance over the forecast period. Both COVID-19 and the war in Ukraine have had strong inflationary impact on the Croatian economy, whilst salaries have not increased.
Private label offerings are steadily growing in popularity in sticking plasters/adhesive bandages as the economic shock of the pandemic, recent rises in energy prices, and war in Ukraine have made many local consumers more price sensitive. This is encouraging many consumers to turn to private label for their cheaper offerings, which are widely available in outlets across the country.
As wound care products, especially sticking plasters, are widely available in grocery retailers, e-commerce has not managed to grow as strongly over the years as it has in other consumer health categories. Online retail is also unlikely to generate substantial a value and volume share going forward as Croatian consumers want low-cost wound care products.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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