Growth in current value sales of wound care is set to decelerate to its lowest level in a decade during 2020. COVID-19 is playing a significant role in this, as people are spending less time on the move and out of doors due to restrictions introduced to curb the spread of the virus.
For most of the review period, there was a lack of innovation in wound care, with few new product launches. However, this begun to change towards the end of the review period.
There is a high level of concentration in wound care, with just four companies – Beiersdorf AG, URGO Group, Forans International AG and Part Hartmann AG – accounting for more than four-fifths of value sales. This may be one reason for the generally low level of innovation.
After a rebound in 2021, the rate of current value sales growth in wound care is set to slow steadily over the course of the forecast period, with sticking plasters/adhesive bandages to see the sharpest decline. The main factors driving this will be a less favourable economic environment and increased price competition.
While branded products dominate wound care in Lithuania, private label is an emerging threat to them. Benu and Eurovaistine are among the pharmacy chains to have launched private label wound care products.
Unlike most of the rest of consumer health in Lithuania, modern grocery retailers – hypermarkets, supermarkets, discounters and convenience stores – have long played a significant role in the distribution of wound care products, albeit a much smaller one than the dominant chemist/pharmacy channel. However, both of these channels are now losing value share to e-commerce, and COVID-19 is set to boost this trend.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page