Compared with the rest of the review period, wound care is expected to see a slight slowdown in growth in 2020. One of the main factors ensuring growth in the review period was consumer lifestyles, with the category seeing growth due to more consumers participating in sports and outdoor activities.
In 2020, drugstores/parapharmacies is expected to remain the leading distribution channel for wound care products, followed by traditional grocery retailers and chemists/pharmacies. However, although the share of sales held by e-commerce is expected to remain low in 2020, it is notable that this channel is set to see a doubling of its sales in wound care in this year.
Jack Chia Industries is expected to continue to lead wound care in value terms in 2020. Its Tensoplast brand is set to continue to lead sticking plasters/adhesive bandages, mainly thanks to having been present in Thailand much longer than any other brand.
Although wound care is expected to return to a higher level of current value growth in 2021, a slowdown in the growth rate is expected over the course of the forecast period, with a lower CAGR in the forecast period than was seen in the review period due to maturity. Nevertheless, wound care is expected to continue growing over the forecast period.
Although growth is expected to continue in both categories, sticking plasters/adhesive bandages is expected to continue to see a higher rate of growth and will continue to dominate sales. The higher demand for such products will be supported by factors such as convenience in terms of product accessibility, distribution and usage.
Greater variety in terms of different packaging sizes, product materials and shapes is expected to foster differentiation in the forecast period. For instance, demand is growing for waterproof sticking plasters, as they last longer after washing or showering.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Wound Treatments research and analysis database.
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