Prior to the pandemic, wound care growth was driven by demand for diabetic foot conditions, ulcers, general wounds, cuts and burns. After seeing fluctuating growth over the review period, wound care is anticipated to benefit from the pandemic in 2020 overall, with current value sales growing significantly.
International players will continue to dominate wound care in Cameroon in 220, whilst domestic presence remains negligible. Johnson & Johnson Inc remains the overall leader in value terms, with its sticking plaster/adhesive bandages Band-Aid, and its gauze offering Sterilux.
Average unit prices in wound care have remained high in 2020, mainly due to import taxes. This has led price-sensitive consumers to only purchase the most basic wound care offerings, avoiding specific and premium items.
After performing well in response to the outbreak of COVID-19, growth is expected to continue increasing over the first half of the forecast period. It is expected that the increasing presence of chemists/pharmacies outlets in modern shopping centres in Douala and Yaoundé will help to improve the visibility of wound care over the forecast period, thus promoting further sales.
Innovation within wound is set to remain weak over the forecast period. While global players offer advanced and sophisticated options, such as waterproof plasters for people with active lifestyles or bamboo bandages for health-conscious customers, neither consumers nor retailers have showed significant interest in these items, meaning domestic manufacturers will unlikely innovate.
Sales of first aid kits will remain weak to non-existent in Cameroon over the forecast period. The government has been campaigning to encourage consumers to purchase one for their car in order to comply with road safety requirements, which has so far fallen flat, and will likely continue to do so in the future.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
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