Wound care will register muted constant value growth and a slight fall in volume sales over the forecast period. Wound care is a mature category with limited new product launches, which will limit overall growth.
A potential avenue for growth includes the launch of products with a more natural positioning, to appeal to a young, health-conscious and environmentally-aware consumer group. Overall, wound care items tend to be quite basic, with very little innovation.
Value sales of first-aid kits continue to be negligible, but one thing that the pandemic has shown is that global supplies are not always stable. In light of this, messaging that encourages consumers to be prepared for all eventualities could give a boost to value sales of first aid kits, as consumers ensure that they have a kit in their home in case of an emergency.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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