Demand for wound care is likely to increase from 2023 onwards as consumers look to replenish their supplies. With consumers returning to more physical and active lifestyles since the lifting of the country’s COVID-19 restrictions the opportunity for injury will increase and with it the demand for wound care.
Manufacturers will likely also continue to focus on new launches with different features and designs to attract customers. Features like waterproof, high elasticity, and the use of popular licensed characters in the design will likely remain key selling points.
Consumers in Malaysia may be forced to pay closer attention to their spending, at least in the early part of the forecast period, which could influence their purchasing decisions when it comes to wound care. This economic uncertainty is due to rising rates of inflation and an increase in the cost of living which is restraining the spending habits of many consumers in 2022.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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