Executive Summary

Oct 2019
PROSPECTS
Wound care set to benefit from consumers leading more active lifestyles

Wound care is considered an essential basic household item in the United Arab Emirates, especially for those homes with children. While not all households necessarily have first aid kits, most stock sticking plasters/adhesive bandages.

Distribution expanding into grocery retailers and internet retailing

While a wide range of wound care is available in chemists/pharmacies and drugstores/parapharmacies across the United Arab Emirates, items such as sticking plasters/adhesive bandages are readily available from hypermarkets, supermarkets, grocery stores as well as through internet retailing. This makes frequent repurchasing convenient with consumers able to purchase these products as part of the normal grocery shopping.

New product development continues to be seen in wound care

Wound care continued to benefit from new product development in 2019 with the leading players all continuing to invest in new innovation. These new innovations included 3M Inc’s Nexcare Sensitive line of sticking plasters/adhesive bandages which is designed for those with sensitive skin, being ideal for young children and the elderly in particular.

COMPETITIVE LANDSCAPE
Multinationals lead with established brands

Johnson & Johnson Middle East, Beiersdorf and 3M led wound care in 2019, and despite losing share they continued to dominate the category. Their brands enjoy widespread marketing support and strong shelf positioning as well as advertising in-store, through social media and periodic campaigns in which some brands partner with a health provider or the government.

Dominance of global brands limits opportunities for local players

The major companies operating in wound care in the United Arab Emirates in 2019 were international manufacturers, with the only significant local player present being Pharma Service Co. This domestic company is present mainly through its Nimed brand of first aid kits, which is priced significantly lower than the first aid kits from its key competitor, MediMax.

Licensing key to attracting younger consumers

Licensing remains a key tool used by the leading players to attract interest from children. Due to their more active lifestyles and greater likelihood of accidents, children remain the key target audience for sticking plasters/adhesive bandages.

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Wound Care in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Wound care set to benefit from consumers leading more active lifestyles
Distribution expanding into grocery retailers and internet retailing
New product development continues to be seen in wound care

COMPETITIVE LANDSCAPE

Multinationals lead with established brands
Dominance of global brands limits opportunities for local players
Licensing key to attracting younger consumers

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge
The National Strategy for Wellbeing lays out new plans to improve the population’s health
GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare
Internet retailing on the rise as consumers look for convenience and variety
Health a key pillar of the country’s Vision 2021 strategy

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources