The United Arab Emirates has a very young population, with a large demographic of millennials. Amongst this consumer segment the popularity of outdoor activities is increasing, which is expected to positively impact sales in wound care in the forecast period, with solid volume and current value increases.
Beiersdorf AG, Johnson & Johnson Middle East FZ-LLC, and 3M Inc are set to maintain their leading shares in wound care in the forecast period, due to their established positions. These players’ brands receive extensive marketing support, prominent shelf positions, and in-store advertising, while e-commerce platforms also offer a wide selection of products.
Over the forecast period, pharmacies is expected to remain the leading distribution channel for wound care products, although grocery retailers will also continue to account for a notable share of sales. In 2023, there has been an increase in the private label ranges offered by pharmacies such as Boots, which is set to limit the growth of average unit prices in wound care, as consumers seek cheaper alternatives.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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