Wound care is expected to record a 1% value growth in 2020, compared to a 2% value growth recorded in 2019. Although there was a slight uplift in sales as consumers panic-bought what they deemed were essential items during the lockdown, after this initial uplift, demand decreased as consumers had the stock they needed.
The positive growth predicted for 2020 will be driven by the performance of sticking plasters/adhesive bandages; the largest area which provides over 80% and value sales, while driving the most growth. Despite this, there were very few innovations seen on the landscape, a barrier to improved performance.
The leader in wound care, with more than a third of retail value sales, is set to be Laboratoires URGO in 2020. In 2019, the player invested EUR25 million in research and development, boosting its market share in 2020.
Growth in wound care is expected to be impacted by the outbreak of COVID-19, with 1% value growth predicted for 2020, compared to 2% recorded in 2019. This is due to a lack of outdoor activity and events during 2020, a result of the outbreak of the virus in the country.
The growing ageing population in France will continue to drive positive growth for wound care across the forecast period. This is supported by the health and wellness trend, which encourages consumers to be active for longer, leading to the older generation being more physically active than those of the past.
With the consumer base of children continuing to shrink in France due to the declining birth rate, this will naturally have a negative effect on sales across the forecast period, as there will be fewer younger consumers needing dressings and plasters on their bumps and grazes. However, the ageing of the population is set to support growth in the coming years with older consumers having chronic wounds that need treating, including leg ulcers and complications related to the progression of diabetes.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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