Executive Summary

Oct 2019
PROSPECTS
Wound care to continue growing in Morocco

Wound care continued to record positive current value growth in Morocco in 2019. Wound care is dominated by two main players, followed by a number of many smaller players.

Increasing interest in sports and fitness boosts wound care usage in Morocco

Sport is one of the factors behind the growing sales of wound care in Morocco, with the number of gyms and fitness centres having increased. Gyms and fitness centres have developed pricing strategies that encourage consumers to purchase annual memberships.

Internet retailing records a dynamic sales increase in wound care in 2019

Internet retailing in wound care was increasing over the review period in Morocco, with particularly strong sales growth being seen in 2019. Moroccans are becoming increasingly confident when making online purchases – and are attracted by offers to buy their wound care from a site that allows cash-on-delivery payment options.

COMPETITIVE LANDSCAPE
Providence continues to lead wound care in Morocco

Providence continued to clearly lead wound care in Morocco with its brands Pharmacia and Salvelox, ranked first and third, respectively. Banitex with its ubiquitous Banitex line was in second place in the company and brand rankings.

Pharmadose leads first aid kits, with Urgo ahead in gauze, tape and other wound care

The small but dynamic first aids category has only three main players/brands present: Pharmadose from Laboratoires Gilbert, Leina Werke from Leina-Werke and Laboratoires Mercurochrome from Laboratoires Mercurochrome. Urgo from Laboratoires URGO, Bomplast from Medical House and Hansaplast from Beiersdorf were the main brands in gauze, tape and other wound care.

Traditional home aids are an indirect competitor to some wound care products

Many Moroccans do not own a first aid kit in their homes so that when a cut, bruise or other injury occurs, they therefore use traditional methods to treat it. Most consumers use a piece of fabric instead of a bandage when faced with a minor injury.

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Wound Care in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Morocco?
  • What are the major brands in Morocco?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Wound care to continue growing in Morocco
Increasing interest in sports and fitness boosts wound care usage in Morocco
Internet retailing records a dynamic sales increase in wound care in 2019

COMPETITIVE LANDSCAPE

Providence continues to lead wound care in Morocco
Pharmadose leads first aid kits, with Urgo ahead in gauze, tape and other wound care
Traditional home aids are an indirect competitor to some wound care products

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer health records stable growth
Moroccan authorities are looking to increase healthcare coverage
Generics should benefit from government backing
Performance of distribution channels differs between the categories
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources