Wound care continued to record positive current value growth in Morocco in 2019. Wound care is dominated by two main players, followed by a number of many smaller players.
Sport is one of the factors behind the growing sales of wound care in Morocco, with the number of gyms and fitness centres having increased. Gyms and fitness centres have developed pricing strategies that encourage consumers to purchase annual memberships.
Internet retailing in wound care was increasing over the review period in Morocco, with particularly strong sales growth being seen in 2019. Moroccans are becoming increasingly confident when making online purchases – and are attracted by offers to buy their wound care from a site that allows cash-on-delivery payment options.
Providence continued to clearly lead wound care in Morocco with its brands Pharmacia and Salvelox, ranked first and third, respectively. Banitex with its ubiquitous Banitex line was in second place in the company and brand rankings.
The small but dynamic first aids category has only three main players/brands present: Pharmadose from Laboratoires Gilbert, Leina Werke from Leina-Werke and Laboratoires Mercurochrome from Laboratoires Mercurochrome. Urgo from Laboratoires URGO, Bomplast from Medical House and Hansaplast from Beiersdorf were the main brands in gauze, tape and other wound care.
Many Moroccans do not own a first aid kit in their homes so that when a cut, bruise or other injury occurs, they therefore use traditional methods to treat it. Most consumers use a piece of fabric instead of a bandage when faced with a minor injury.
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This industry report originates from Passport, our Consumer Health market research database.