Wound care looks set to perform well over the forecast period, with robust growth in total current value sales predicted. Overall demand will be bolstered by healthier lifestyles, which is encouraging more people in Ireland to regularly partake in sports, fitness and outdoor activities, thereby increasing the potential for cuts, bruises, strains etc.
Sticking plasters/adhesive bandages will remain the largest and most dynamic wound care category in volume and current value sales terms over the forecast period, as these products are stocked in most households and used much more frequently than other varieties. Conversely, because first aid kits are only purchased occasionally and typically replenished over time with plasters, gauze, antiseptic creams etc, this category is expected to record the slowest growth.
Private label ranges in wound care are expected to continue growing in Ireland. In general, consumers in Ireland are responsive to private label, but the high of cost of living in 2023 has intensified the focus on these cheaper options.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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