Rising price sensitivity due to the challenging economic environment in South Africa is forcing consumers to reduce their purchase of non-essential items and trade down to more affordable options. Wound care is no exception and local consumers are expected to purchase more affordable options over premium brands, especially for minor injuries that do not necessitate specialised treatments and care.
While private label wound care tends to be basic and entry level, leading players such as Beiersdorf and 3M are expected to continue to introduce innovative products as they are able to invest heavily in terms of research and development and eventual product launch. Key players differentiate from lower-priced brands with unique product offerings, either in terms of durability or healing capabilities, or even aesthetic appeal, which are likely to drive interest amongst consumers.
Wound care is dominated by international brands and this is expected to remain the case over the forecast period. Global companies benefit from their strong portfolios and brand equity.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!