Wound care is not a dynamic consumer health category and so it is expected that value sales will remain very low in the coming years. The category will grow organically growth as it faces maturity with high growth opportunities relatively limited.
Paediatric adhesive bandages will remain one of the leading products in the category. In Guatemala, children aged 0 to 14 years represent almost 30% of the total population in 2022, and this share is expected to remain steady in the future.
Wound care in Guatemala has not seen any significant innovation in the review period. Instead, leading players focus on promoting and advertising existing brands, with an emphasis on growing visibility in retail stores.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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