Wound care is anticipated to see slowed growth in 2020 overall, compared to 2019 due to the COVID-19 crisis. With people staying at home due to lockdown in March, and then further restrictions throughout the year, many Guatemalans have been staying at home more than usual.
Domestic players such as Superior are stronger within wound care than international brands. Superior offers cotton balls, gauze and elastic bandages, at affordable prices.
Wound care is considered mature, with little innovation or marketing observed. The main driver of wound care is variety, mainly seen by sticking plaster/adhesive bandages, where Hansaplast and Nexcare lead sales.
Wound care is anticipated to recover from the COVID-19 pandemic from as soon as 2021. Growth rates are expected to return to what they were prior to the health crisis quickly, as the COVID-19 impact was fairly low to begin with.
Wound care is usually very affordable, meaning items such as gauze, tape and sticking plasters, will require no significant marketing activity over the forecast period. Likewise, no major marketing or promotional campaigns were observed in wound care over the review period and this will continue in the future.
As it stands, first aid kits remain negligible in Guatemala and there is not expected to be any major developments of this product area over the forecast period. For more serious injuries that would require a first aid kit, Guatemalans are more likely to go to hospital.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
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