Given a retail landscape in which wound care products, most notably sticking plasters, have wide-ranging availability in grocery retailers, e-commerce has not managed to grow as strongly in wound care over the years as it has within other consumer health categories. Another reason why online retail is unlikely to generate substantial value/volume shares in the near future is the fact that products are often purchased when necessary or impulsively.
Increasing interest in sports like running, hiking and biking, in line with the broader health and wellness trend and the growing awareness of the importance of physical exercise, is likely to create demand for good quality wound care products during the forecast period. Consumers engaged in such activities are particularly likely to look for products that are suitable for sports injuries, like readymade kits for specific sports activities, sports tapes and bandages, as well as compact sports first aid kits.
Private label wound care, as offered by drugstores and discounters, offers further growth potential in Slovakia with its extensive range of products, reasonable prices, strong distribution networks and ongoing promotional campaigns which sustain consumer loyalty. Furthermore, the forecast period could see new private label entrants, with Action and Tigger planning new stores in coming years and an expansion of retailers’ portfolios.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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