COVID-19 will have a negative impact on the rate of growth in current value sales of wound care during 2020. However, the overall impact will be relatively small.
Value sales of wound care in Serbia are dominated by Galenika ad and Beiersdorf (Serbia) doo. Galenika ad remains the leading player, but the gap to Beiersdorf (Serbia) doo narrowed somewhat during the review period.
Gauze, tape and other wound care will be the best performer in wound care during 2020, with growth in value sales set to remain unchanged from the previous year. Innovation and a wide product offer will be factors in this.
Domestic player Niva ad, which ranks third in wound care, is attempting to position itself as a manufacturer of private label products. Although the presence of private label is still negligible in wound care, this may change during the review period.
Legislation mandating the presence of standardised first aid kits in vehicles is the main driver of demand for these products. Most drivers have a first aid kit in their car, but they are rarely replaced, which limits demand.
Retailing modernisation is having a significant effect on distribution in wound care. While chemists/pharmacies still account for the bulk of value sales, they are steadily losing share to the drugstore/pharmacy, hypermarket, supermarket and “other” grocery retail channels.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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