Wound care is expected to recover slowly in retail volume terms, albeit seeing gradually rising growth rates as the forecast period progresses. Improved disposable income levels are predicted to stimulate a demand for more advanced wound care options, although basic wound care products are set to continue to account for the highest sales.
Hansaplast by Beiersdorf is well placed to retain its leading brand position in wound care in retail value share terms. The brand benefits from a wide assortment, strong distribution and highly recognised international brand name.
Pharmacies continued to offer the widest assortment of wound care products and dominate retail value sales towards the end of the review period. However, the assortments in drugstores and modern grocery stores continued to grow.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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