COVID-19 will have quite a positive overall effect on wound care sales in 2020. Unlike other European nations, Latvia’s lockdown was somewhat more lenient.
Johnson & Johnson will maintain its narrow lead in wound care with its leading Compeed brand in 2020. The brand’s wide product portfolio and high levels of brand recognition give it a competitive edge.
The private label value share increased in every year of the review period in wound care. Private label is represented by several chemist/pharmacy chains, such as Benu, Meness Aptieka and A Aptiekas.
Wound care is crucial in caring for older consumers. The demographic structure of the Latvian population will continue to see sharp ageing in the forecast period, as the pre-retirement age population and the elderly population are growing each year.
As in many other developed countries, the prevalence of diabetes is increasing in Latvia, with many previously undiagnosed cases emerging. The prevalence of type 2 diabetes is higher and increasing more rapidly than that of type 1 diabetes.
The potential for volume growth is limited in wound care over the forecast period, as the category has almost reached saturation. However, a higher current value CAGR is expected over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Wound Treatments research and analysis database.
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