Wound care is crucial in caring for older consumers. The demographic structure of the Latvian population reflects sharp ageing, as the pre-retirement age population and the elderly population are growing each year.
As in many other developed countries, the prevalence of diabetes is increasing in Latvia, with many previously undiagnosed cases emerging. The prevalence of type 2 diabetes is higher and increasing more rapidly than that of type 1 diabetes.
The potential for volume growth is limited in wound care over the forecast period, as the category has almost reached saturation. However, a higher current value CAGR is expected over the forecast period.
Forans maintained its clear lead in wound care with its Medrull brand in value terms in 2019, although it saw a slight decline in its share. However, it still held double the share of the next player, SCA Molycke with its Mepore brand.
The private label value share increased in every year of the review period in wound care. Private label is represented by several chemist/pharmacy chains, such as Benu, Meness Aptieka and A Aptiekas.
The regulation for first aid kits, from August 2010, lists the mandatory contents of first aid kits in the workplace and details when these should be replaced. It also states how many first aid kits there should be for the number of employees.
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This industry report originates from Passport, our Consumer Health market research database.