Since the COVID-19 pandemic, outdoor recreational activities such as camping and barbecues have gained popularity, as activities that can be enjoyed by small groups in the open air, with low risk of infection. In particular, there is a trend for beginners to start with glamping as an easy outdoor experience, with meals and facilities already provided, before starting full-scale camping.
Sticking plasters/adhesive bandages is expected to see growth along with the easing of COVID-19 restrictions, but a lifestyle shift to spend longer hours at home, triggered by accelerated digitisation, is expected to remain significant, which will limit the rate of increase. In addition, low product innovation could also contribute to slow recovery, with value sales therefore expected to remain lower than pre-pandemic in the forecast years.
In addition to product functionality, such as resistance to peeling off and the ability to protect wounds, the design of adhesive bandages, given that they are applied directly to the skin and easily visible, could also help differentiate products from their competitors. Toy manufacturers such as Bandai sold adhesive bandages printed with characters and animations that are popular amongst children in the past, but a similar trend can now also be seen in private label products targeting adults.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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