Wound care is expected to record an increase in growth for 2020, driven by sales of gauze, tape and other wound care, with sticking plasters/adhesive bandages also set to record positive value growth.
Demographic factors are having an ongoing influence in wound care in 2020. Due to their more active lifestyles, children remained key users of wound care, with sticking plasters/adhesive bandages being a must-have item in most family homes.
On 1 April 2020, Orkla Group acquired Norgesplaster AS, becoming the leading global brand owner in wound care, with the product Norgesplaster leading the landscape. Norgesplaster benefits from having a wide product portfolio and targeted distribution to the largest chains of chemists/pharmacies.
The outbreak of COVID-19 is set to result in heightened growth for 2020, as gyms close across the country and consumers take to exercising outside, increasing injuries. Therefore, wound care is set to see lower levels of growth in 2021, as consumers move back into the gym and away from exercising outdoors.
The length of the recovery of international travel in Norway is set to impact sales of wound care over the forecast period. With international travel expected to remain lower across the early forecast period, particularly in 2021, there is likely to be a rise in domestic tourism, with consumers travelling across the country to different destinations in Norway.
Wound care is projected to see growth over the forecast period, with a large proportion of sales expected to be seen in the summer months. As the summer weather improves each year, Norwegians are increasingly spending more time in the sun, with bare legs and without socks, leading to a greater chance of injury.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page