Wound care was strongly affected by COVID-19 and will see a decrease in retail value in 2020. During quarantine, consumers remained at home and avoided outside activities, thus limiting the potential for injuries requiring wound care products.
In Ukraine, sales of wound care products primarily derived from sticking plasters/adhesive bandages in 2020 as they are considered a much more convenient product than gauze. Such products are purchased for individual needs at home and are favoured for their convenience.
Laboratoires URGO and Pharma House lead wound care in 2020, stealing shares from Veropharm which led the category over the review period. Veropharm’s multinational’s sticking plasters/adhesive bandages are well-known by Ukrainian consumers and historically had a strong appeal due to the company’s focus on a wide offer and innovation.
Negative demographic factors are expected to continue to impact wound care over the forecast period, with a decline in the overall population due to the low birth rate and labour migration expected to decrease sales. Therefore, current value growth is unlikely to be dynamic with losses expected during the economic downturn created by the COVID-19 pandemic.
Reasonable pricing is expected to remain an important factor determining product choice in wound care, particularly whilst consumers are suffering from the financial impact of COVID-19. The price competition between manufacturers is expected to intensify, although quality should not be neglected, as consumers have started paying more attention to quality, and will no longer buy poor-quality offers.
Over the forecast period, the split in wound care by type is expected to remain stable, with no significant factors expected to change traditional consumption patterns. First aid kits are primarily chosen by commercial customers to treat their workforce, but such sales fall outside the scope of OTC wound care sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page