Most Chilean households have a cabinet for medical supplies that are considered essential, especially during challenging times such as the ongoing pandemic. The National Emergency Office (ONEMI) is also augmenting communication efforts to generate awareness and encourage the population to have emergency kits ready, both at home and in the car.
Home confinement restrictions in larger Chilean cities have expanded in a bid to slow the spread of COVID-19, thus having a major impact on daily life. Since the outbreak, consumers have shown increased interest in cooking at home, resulting in a rise in minor cooking injuries such as cuts and burns.
3M continues to dominate wound care sales in Chile due to the widespread popularity of its Nexcare range. The brand offers a set of licenced plasters with popular Disney superheroes, princesses and characters.
Like in previous years, over the forecast period wound care is expected to see significant promotional campaigns targeted at offering the most value for money to consumers. This comes in response to rising economic uncertainty and price sensitivity generated by COVID-19.
The recovery of wound care will be closely linked to the evolution of consumer health and safety awareness over the coming years. As soon as lockdowns cease and outdoor activities reactivate, wound care performance is expected to rebound in 2021 as a return to outdoor hazards will result in a rise in the number of people suffering from minor injuries.
Wound care companies are increasingly looking towards children-focused packaging as a way to drive demand, mainly for bandages. The successful use of Disney licensing by top brands like Nexcare and Johnson & Johnson’s Band-Aids is becoming an increasingly common strategy to attract parents.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
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