Wound care recorded a marginally improved performance in 2019 following some stagnation, driven by increasing demand for the main category of sticking plasters/adhesive bandages and higher volume growth for the niche of first aid kits, a trend that is predicted to continue into the forecast period. Demand for sticking plasters/adhesive bandages can be linked to Swedes generally spending a great deal of time outdoors, particularly during the summer when practising sports or hiking can lead to scrapes or minor injuries.
Swedish consumers are increasingly searching for differentiation in wound care, and brands that can offer some innovation are more likely to gain their attention. Products that not only cover the wound but also treat it such as leading brand Salvequick’s Sensitive Aloe Vera skin patch has been designed to allow the skin to breathe and not cause discomfort upon removal.
Apart from innovation, manufacturers of sticking plasters/adhesive bandages often use segmentation or premiumisation to support value growth. Incorporating well-known film or cartoon characters into the designs of sticking plasters widens their appeal to children, with brands such as Salvequick regularly launching products to keep in line with the latest releases of films or television character such as Minions, Hello Kitty, Frozen, Animal Plant and Justice League to appeal to both girls and boys.
Orkla Care AB further strengthened its leadership of wound care in 2019, benefiting from high consumer trust placed in its brand Cederroth in first aid kits and Salvequick in sticking plasters/adhesive bandages.
Increasingly active Swedes are turning to specialised wound care such as aqua sticking plasters to support their outdoor lifestyles beyond addressing small wounds. Salvequick offers a range of aqua sticking plasters with its Salvelox Aqua Block waterproof patch, which claims to reduce scarring while still allowing the skin to breathe, and a number of products targeting children under its Salvequick Aqua Block Kids and Aqua Cover Kids for treating larger wounds.
Ranked third in gauze, tape and other wound care, Micropore from 3M Svenska AB continued to gain further value share in 2019 which is popular for its “skin-friendly” Surgical Tape for fixing dressings or directly covering minor wounds in addition to reducing the risk of allergy-related problems. It is a best-selling brand on Apoteket’s online pharmacy; ironically its nearest competitor in this category is Apoteket’s private label line which is some way behind in terms of value share.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wound Treatments industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wound Treatments in Sweden market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.