While the rising cost of living will mean that, in many cases, people need to cut consumption, wound care is unlikely to suffer as a result. For example, as of July 2022, a pack of 20 (or more!) plasters in Apoteket’s webstore could cost less than SEK20, price levels more or less the same as in grocery retailer, Coop’s webstore.
It is hard for companies to introduce totally new, “revolutionary” types of products in wound care, which tends to intensify pricing competition, as there is less capacity for differentiation through innovation. Moreover, the strength of established brands, particularly Salvequick, poses a notable challenge to the development of new brands looking to make breakthroughs.
In many cases, wound care products are bought in preparation for going on holiday, to a summer cottage, and so on, while in other cases the product is bought when needed. In the former case, e-commerce, hypermarkets (weekly grocery shopping) and pharmacies (wound care bought at the same time as going to the pharmacy anyway for something else, such as Rx or OTC drugs) are set to benefit.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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