The outbreak of COVID-19 in Sweden has encouraged an increasing number of consumers to engage in fitness activities, to remain strong and healthy, with a robust immune system. Therefore, many consumers engaged in more outdoor activities, including running and hiking.
In addition to heightened outdoor activity, wound care remains a stable and highly traditional area. As such, most consumers in Sweden tend to have a first aid kit at home, or a stock of plasters, to be used when needed.
Foot-related brand such as Compeed and special sticking plasters are expected to gain share in 2020, due to the increasing interest in outdoor activities and the rising domestic tourist trend; both encouraged due to the outbreak of COVID-19. As such, Compeed from HRA Pharma SAS, Laboratoire, is set to retain its lead of the brand landscape in 2020, while Orkla Care AB remains the leading company, offering second-placed brand Salvequick.
Growth in wound care is set to record an increase in 2020, due to consumers increasing their outdoor activities, in response to the outbreak of COVID-19. In addition, wound care items were also stockpiled in 2020, with consumers keen to have a supply of wound care items in the home, in case the pandemic caused future supply issues.
Innovation is set to drive sales across the forecast period. Swedish consumers are increasingly searching for differentiation in wound care, and brands that can offer some innovation are more likely to gain their attention across the coming years.
The growing ageing population in Sweden is set to contribute to growth in wound care across the forecast period. In addition, the ongoing switch towards healthier lifestyles is also set to be embraced by older generations, encouraging people of all ages to visit Sweden’s areas of natural beauty.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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