Coronavirus (COVID-19) has had a visible negative impact on the development of wound care in Poland. Reduced physical activity in line with lockdown restrictions, including the closure of gyms and a ban on contact sports, restrictions on children’s outdoor play, the cancellation of many organised sporting events (marathons, cycling, etc) and closure of educational institutions lessened the potential for injuries or cuts.
Growing public awareness of the principles of first aid helped to increase sales of first aid kits during the review period. The rise in awareness of first aid principles is also increasing through professional premedical assistance/first aid courses.
Wound care in Poland has long been has been dominated by global/international players, which offer wide product portfolios under brands with a long-established presence in the country. Their product offer usually includes various dressings in the form of patches and bandages, as well as aerosols, gels, etc.
Wound care is set to recover slowly, but steadily, from the retail volume and value (at constant 2020 prices) declines projected over 2020 as a whole. A return to travel, sports and physical activity (gyms, running, triathlons, mountaineering, etc), work and school should drive demand for wound care products.
Most products found in wound care ranges in Poland are conservative, featuring mainly basic or most-demanded formats and items. However, innovations have appeared in the category.
Existing regulations require that every car registered in Poland carries a fire extinguisher and warning triangle, but not a first aid kit. Many drivers already do so, as car manufacturers often include a first aid kit as an added-value feature for customers.
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