The wound care sector is well-established, and as such, growth prospects will be somewhat constrained over the forecast period. Factors such as the declining birth rate and the tendency amongst children to spend less time playing outdoors will have a negative impact on demand.
Private labels are expected to continue to gain ground in wound care as the major pharmacy chains expand their respective ranges of offerings in this area. Given the stability of the category and the ease of replication, price and user-friendliness will guide consumer choices.
Bricks-and-mortar pharmacies will remain the primary hub for wound care distribution. Despite the e-commerce boom during the pandemic, its foothold within this category is still relatively minor.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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