The COVID-19 lockdown has significantly reduced the kind of outdoor activity that typically leads to minor injuries that require OTC wound care. Nonetheless, the overall impact of lockdown on sales of wound care has been limited.
Sales of first aid kits is strongly dependent on the renewal of mandatory equipment for motor vehicles, with the first aid kits for motor vehicles having to be replaced every four years. Additional demand comes from consumers who sometimes buy first aid kits for their weekend residences.
Hartmann-Rico remains the leading player in wound care.
The increasing consumer participation in regular exercise, including sports and outdoor activities such as trekking, which is being underpinned by the general rise in health-consciousness, is set to boost demand for wound care during the forecast period. The trend towards activities such as hiking and trekking will also be supported by the increasing frequency of daytrips and weekend breaks as short domestic trips drive the recovery of travel.
Prior to the outbreak of COVID-19 demand for higher-value products, such as sticking plasters/adhesive bandages that offer different functionalities, are waterproof, breathable or are designed for specific body parts, presented some opportunities for growth in the mature wound care category. However, the potential for manufacturers to attract consumers to value-added products may be undermined by the economic fallout of the COVID-19 lockdown, which is likely to weaken consumer purchasing power for some time.
As in other OTC categories, such as eye care and sleep aids, wound care is seeing e-commerce grow in importance whilst the chemists/pharmacies channel remains dominant. The potential for e-commerce’s further expansion during the forecast period has been strengthened by the COVID-19 lockdown, which bolstered consumers’ digital engagement and increased the number of consumers who are comfortable with purchasing products online.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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