Wound care is expected to post continued steady growth from increased sporting and exercise activities, in line with the increased focus on consumers leading healthier and more active lives. There has also been a growing focus on physical appearance due to the popularity of social media, with many people wanting to look good on social media platforms – particularly so with younger generations.
While chemists/pharmacies remain the dominant distribution channel for wound care, supermarkets are also significant. Within this environment, companies such as Honnes Saglik ve Endüstriyel Ürünleri AS have started to introduce different brands for different channels.
While private labels are not notable in wound care in 2022, it is expected they will see a stronger performance over the forecast period. In the unstable economic environment, Turkish consumers are increasingly looking for the most affordable options when it comes to wound care, making private label options attractive to them.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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