Executive Summary

Oct 2019
PROSPECTS
Little innovation in wound care leads to low brand loyalty

There has been little innovation in wound care during the past few years as brands offer a similar variety of products that tend to be quite similar to each other. Consumers are willing to try new brands and switch between brands in order to pay less as there is little difference in quality and there are no sensitivities or other such issues to take into consideration.

Consumers seeking value-for-money support private label

Therefore, this category is particularly price-driven with several brands offering value-for-money products, with private label especially offering competitive prices and improving its already strong share accordingly in 2019. This is particularly evident in the growth of Life, a private label offered by leading beauty and health specialist chain Super-Pharm (Israel), which has become quite strong in wound care.

Growing variety of printed plasters

In an effort to introduce some level of differentiation, manufacturers have been launching a growing variety of plasters which are stylish, printed or colourful, and these are becoming highly popular. Originally these were addressed towards children with images of cartoons but there is growing popularity of these stylish and printed plasters amongst young adults as well, although these products remained somewhat niche at the end of the review period.

COMPETITIVE LANDSCAPE
Chemipal extends its lead

Chemipal extended its leading share in wound care with its Nexcare range in 2019. The brand offers a wide variety of products such as bandages, plasters and tapes.

Strong growth for private label

Despite continuous growth, Nexcare is facing the threat of private label products from Shufersal and Super-Pharm (Israel). In fact, private label combined was in second place in wound care in 2019.

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Wound Care in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Israel?
  • What are the major brands in Israel?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Israel - Category analysis

HEADLINES

PROSPECTS

Little innovation in wound care leads to low brand loyalty
Consumers seeking value-for-money support private label
Growing variety of printed plasters

COMPETITIVE LANDSCAPE

Chemipal extends its lead
Strong growth for private label

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow
Strict regulation limits consumer health developments
Teva Pharmaceutical Industries maintains its lead
Chained chemists/pharmacies and drugstores/parapharmacies lead, internet retailing grows steadily
Accelerating growth expected

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources