Wound care is expected to see slower current retail value growth in 2020 to that seen the previous year. Sales are likely to slow in 2020 due to home seclusion and consumers participating in fewer physical outdoor activities, which leads to fewer injuries and less need for replacement purchases.
In an effort to introduce some level of differentiation, manufacturers have been launching a growing variety of plasters which are stylish, printed or colourful, and these are becoming highly popular. Originally these were addressed towards children with images of cartoons but there is growing popularity of these stylish and printed plasters amongst young adults as well, although these products remained somewhat niche at the end of the review period.
Chemipal Ltd continues to extend its leading share in wound care with its Nexcare range in 2020. The brand offers a wide variety of products such as bandages, plasters and tapes.
Wound care is expected to see slower growth from COVID-19 in 2020 but is forecast to increase its stable constant value growth throughout the forecast period, with a marginally higher CAGR to that seen in the review period. Gauze, tape and other wound care is expected to continue to see the strongest growth, due to the greater maturity of sticking platers/adhesive bandages.
There has been little innovation in wound care during the past few years as brands offer a similar variety of products that tend to be quite similar to each other. Consumers are willing to try new brands and switch between brands in order to pay less as there is little difference in quality and there are no sensitivities or other such issues to take into consideration.
This category is particularly price-driven with several brands offering value-for-money products, with private label especially offering competitive prices and improving its already strong share accordingly in 2020. This is particularly evident in the growth of Life, a private label offered by leading beauty and health specialist chain Super-Pharm (Israel), which has become quite strong in wound care.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page