The largest value category of gauze, tape and other wound care is set to continue driving demand for wound care in South Korea over the forecast period, especially hydro patch products. Predictions are for a notable uptake in retail volume sales in 2023 due to the wider resumption of outdoor activities, therefore leading to the greater likelihood of accidents.
Wound care is the only category within OTC consumer health that can sell through e-commerce, with the strict regulations in South Korea making it impossible for other products to use this retail channel. Despite the availability of this channel during the pandemic, when consumers spent greater time at home, e-commerce only recorded marginal share gain, which continued into 2021 followed by slowing sales in 2022, with many consumers mainly continuing to purchase wound care from pharmacies.
Along with the increase in outdoor activities, demand for wet wound care formats is expected to rise over the forecast period, with the introduction of various products. Various dressing products used for different occasions such as Medifoam, Duoderm, and EasyDerm, are likely to be in high demand and lead growth of wound care.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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