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Country Report

Wound Treatments in

Wound Care in South Korea

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wider distribution for wound care

Wound care has broader retail coverage in relation to other OTC categories. While OTC products, such as analgesics and cough, cold and allergy (hay fever) remedies, tend to be sold via pharmacies, supported by legislation, sticking plasters/adhesive bandages and gauze, tape and other wound care are distributed through a wider range of retail formats.

Brands of sticking plasters/adhesive bandages appeal through licensing

As gauze, tape and other wound care continues to gain sales, especially polyurethane products, brands of sticking plasters/adhesive bandages are using a licensing strategy in order to retain the interest of consumers. Product development features the use of popular cartoon characters on the packaging of sticking plasters/adhesive bandages.

COMPETITIVE LANDSCAPE

Cho-A Pharm launches a new brand

The fast retail volume and value sales development recorded by gauze, tape and other wound care has alerted players to the growth potential in the category. Moreover, the strong performance of gauze, tape and other wound care is encouraging frequent new brand and product launches.

Growing demand for liquid options

While ordinary sticking plasters/adhesive bandages led retail volume sales in 2018, awareness and sales of liquid alternatives are growing. Thus, new Medi-Touch Liquid Bandage enjoyed a burgeoning presence and higher sales through pharmacies, hypermarkets and warehouse clubs.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in South Korea?
What are the major brands in South Korea?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Wider distribution for wound care

Brands of sticking plasters/adhesive bandages appeal through licensing

COMPETITIVE LANDSCAPE

Cho-A Pharm launches a new brand

Growing demand for liquid options

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer preference and taste impacts performance

Consumer health posts more moderate retail value sales growth in 2018

Korea Ginseng leads consumer health in 2018

Dynamic distribution for vitamins and dietary supplements

Consumer health is approaching maturing

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wound Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wider distribution for wound care

Brands of sticking plasters/adhesive bandages appeal through licensing

COMPETITIVE LANDSCAPE

Cho-A Pharm launches a new brand

Growing demand for liquid options

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Wider distribution for wound care

Brands of sticking plasters/adhesive bandages appeal through licensing

COMPETITIVE LANDSCAPE

Cho-A Pharm launches a new brand

Growing demand for liquid options

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer preference and taste impacts performance

Consumer health posts more moderate retail value sales growth in 2018

Korea Ginseng leads consumer health in 2018

Dynamic distribution for vitamins and dietary supplements

Consumer health is approaching maturing

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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