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Country Report

Wound Treatments in

Wound Care in South Korea

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wearing masks for long periods encourages the use of wound care, to protect the face from sores

In 2020, wound care is set to see minimal impact from the outbreak of COVID-19. Some consumers whose occupation requires facing patients (nurses, doctors and ambulance drivers) had to wear face masks for long hours.

Despite e-commerce having room to grow, consumers preference pharmacies during the outbreak of COVID-19

Wound care is the only product within OTC consumer health that can sell through e-commerce, with strict regulations in South Korea, making it hard for other products to use the retailing channel. Despite have the channel available during the COVID-19 pandemic, when consumers were more likely to stay at home, e-commerce is not set to see a boost in growth for 2020, with consumers continuing to purchase wound care in pharmacies.

Medifoam retain its lead, while new launches find a place on the landscape

During 2020, leading player Medifoam has been active in its efforts to retain its top spot. The brand had a packaging renewal, aiming to help consumers choose between products, as well as releasing press advising how to use their liquid type product, after gaining insight that some consumers were unaware of the correct usage.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in South Korea?
What are the major brands in South Korea?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wearing masks for long periods encourages the use of wound care, to protect the face from sores

Despite e-commerce having room to grow, consumers preference pharmacies during the outbreak of COVID-19

Medifoam retain its lead, while new launches find a place on the landscape

RECOVERY AND OPPORTUNITIES

No impact from the COVID-19 virus across the forecast period, as gauze, tape and other wound care leads growth

Brands of sticking plasters/adhesive bandages will look to appeal to consumers through packaging and licensing strategies

A rise in active lifestyles will support ongoing growth in wound care, boosted by the health and wellness trend

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2015-2020
Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wound Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wearing masks for long periods encourages the use of wound care, to protect the face from sores

Despite e-commerce having room to grow, consumers preference pharmacies during the outbreak of COVID-19

Medifoam retain its lead, while new launches find a place on the landscape

Samples

Overview

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Table of Contents

Wound Care in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wearing masks for long periods encourages the use of wound care, to protect the face from sores

Despite e-commerce having room to grow, consumers preference pharmacies during the outbreak of COVID-19

Medifoam retain its lead, while new launches find a place on the landscape

RECOVERY AND OPPORTUNITIES

No impact from the COVID-19 virus across the forecast period, as gauze, tape and other wound care leads growth

Brands of sticking plasters/adhesive bandages will look to appeal to consumers through packaging and licensing strategies

A rise in active lifestyles will support ongoing growth in wound care, boosted by the health and wellness trend

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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