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Country Report

Wound Treatments in

Wound Care in South Korea

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong popularity of gauze, tape and other wound care due to efficacy

Gauze, tape and other wound care was a far larger category than sticking plasters/adhesive bandages in 2019, and saw much higher current value growth. This is because of the wide product variety, efficient wound care, waterproof options and less scarring, with a wide variety of brands, product types and formats from which consumers can choose.

Brands of sticking plasters/adhesive bandages appeal through licensing

As gauze, tape and other wound care continues to dominate, especially polyurethane products, brands of sticking plasters/adhesive bandages are using a licensing strategy in order to attract consumers’ interest. Product developments feature the use of popular cartoon characters on the packaging.

Wider distribution for wound care

Wound care has broader retail coverage compared with other OTC categories. Whilst OTC products such as analgesics and cough, cold and allergy (hay fever) remedies are mainly sold via chemists/pharmacies, according to legislation, sticking plasters/adhesive bandages and gauze, tape and other wound care products can be distributed through a wider range of retail formats.

COMPETITIVE LANDSCAPE

Medifoam dominates due to its powerful positioning

Mundipharma Korea led wound care in value terms in 2019, with its Medifoam brand accounting for around half of overall value sales. Medi-Touch followed at a distance, and was the only other player holding a double-digit value share in 2019.

Strong competition leads to in-store promotion

The fast retail volume and value development recorded by gauze, tape and other wound care has alerted players to the growth potential in the category. The competition is therefore strong, with both international and domestic brands holding significant shares.

New launches sees different performances

The strong performance of gauze, tape and other wound care is encouraging frequent new brand and product launches. Developments such as products in different shapes, such as square, circle, rectangle and oval, and for different purposes, such as for fingers, knees and elbows, are used to attract consumers.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in South Korea?
What are the major brands in South Korea?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Strong popularity of gauze, tape and other wound care due to efficacy

Brands of sticking plasters/adhesive bandages appeal through licensing

Wider distribution for wound care

COMPETITIVE LANDSCAPE

Medifoam dominates due to its powerful positioning

Strong competition leads to in-store promotion

New launches sees different performances

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but slows due to increasing maturity

Product development important to maintain consumers’ interest

Meeting the needs of local consumers ensures the lead of local players

Stricter control on OTC distribution than vitamins and dietary supplements

Innovation and the health trend will ensure continued growth despite maturity

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Wound Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong popularity of gauze, tape and other wound care due to efficacy

Brands of sticking plasters/adhesive bandages appeal through licensing

Wider distribution for wound care

COMPETITIVE LANDSCAPE

Medifoam dominates due to its powerful positioning

Strong competition leads to in-store promotion

New launches sees different performances

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Strong popularity of gauze, tape and other wound care due to efficacy

Brands of sticking plasters/adhesive bandages appeal through licensing

Wider distribution for wound care

COMPETITIVE LANDSCAPE

Medifoam dominates due to its powerful positioning

Strong competition leads to in-store promotion

New launches sees different performances

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but slows due to increasing maturity

Product development important to maintain consumers’ interest

Meeting the needs of local consumers ensures the lead of local players

Stricter control on OTC distribution than vitamins and dietary supplements

Innovation and the health trend will ensure continued growth despite maturity

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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