Wound care continued to see growth regardless of the impact of COVID-19 in 2020, and this is expected to continue in 2021, although the growth rate is set to be slightly slower compared with all other years of the review period. Consumers have spent less time outside of the home due to the pandemic, leading to fewer injuries which need treating.
The Medifoam brand from Mundipharma Korea, which dominates gauze, tape and other wound care, is expected to continue to lead overall wound care in value terms in 2021. In 2020, the brand launched a special wound care product for skin problems, Medifoam Trouble Cure, which has pointed tips to deliver soothing ingredients directly into the skin.
Sticking plasters/adhesive bandages is expected to continue to see a current value decline from an already low base in 2021, as such products are losing popularity to hydro patches such as those from Medifoam and Medi-Touch, included in gauze, tape and other wound care. Sticking plasters/adhesive bandages are cheap and easy to use, and consumers tend to purchase at convenience stores for lighter wounds, thus the private label lines from convenience stores are gaining popularity as a cheaper option.
Wound care is expected to return to higher rates of current value growth over the forecast period. As COVID-19 comes under better control, and as consumers return to activities outside of the home, more injuries are expected.
As in the review period, in the forecast period growth in wound care is expected to be driven by gauze, tape and other wound care, especially hydro patch products. The popularity of gauze, tape and other wound care will be linked to the wide product variety available, efficient wound care, waterproof options and options that offer less scarring, with a wide variety of brands, product types and formats from which consumers can choose.
Wound care is the only category within OTC consumer health that can sell through e-commerce, with the strict regulations in South Korea making it impossible for other products to use this retail channel. Despite the availability of this channel during the COVID-19 pandemic, when consumers spent more time at home, e-commerce did not see a boost to its share in 2020, and this is expected to continue in 2021, with consumers mainly continuing to purchase wound care products in chemists/pharmacies.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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