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Country Report

Wound Treatments in

Wound Care in Tunisia

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wound care sees little impact from COVID-19 as small ongoing growth continues

Wound care is seeing small continued growth in 2020, with gauze, tape and other wound care continuing to be the largest sub-category and show the strongest growth. The affordable prices of such products and their wide availability means that many consumers purchase their own wound care products as opposed to attending hospitals to have their wounds treated.

Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices

Value growth in wound care over the forecast period is likely to be the result of overall increases expected in the average unit price of wound care, with the higher prices likely to be driven by imported brands. Despite the Tunisian government pushing for local production, a large majority of wound care products are still imported in 2020 and this is likely to remain the same across the forecast period.

Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care

Domestic player Kingflex SA maintains its leading position in wound care with its top Bandlux brand, which is so familiar with Tunisian consumers that “Bandlux” has become a synonymous name for wound care in general in the country. The player’s strong position comes from its long-standing presence in Tunisia, having been operating since 1980, and the company’s new strategy for local production includes increasing its portfolio and integrating its products throughout the national territory.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Tunisia?
What are the major brands in Tunisia?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wound care sees little impact from COVID-19 as small ongoing growth continues

Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices

Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care

RECOVERY AND OPPORTUNITIES

Opportunities for local manufacturers to enter category with cheaper domestic products

Scope for innovation to add more dynamism to wound care

Growth in wound care stable due to essential nature of products

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2015-2020
Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wound Care in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wound care sees little impact from COVID-19 as small ongoing growth continues

Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices

Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care

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Overview

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Table of Contents

Wound Care in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wound care sees little impact from COVID-19 as small ongoing growth continues

Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices

Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care

RECOVERY AND OPPORTUNITIES

Opportunities for local manufacturers to enter category with cheaper domestic products

Scope for innovation to add more dynamism to wound care

Growth in wound care stable due to essential nature of products

CATEGORY DATA

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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