Wound Care in Tunisia

2021 DEVELOPMENTS

Easing of COVID-19 lockdown restrictions supports slightly faster growth of wound care

The affordable prices of the products and their wide availability mean that many Tunisian consumers purchase their own wound care as opposed to attending hospitals to have their wounds treated. Wound care items can typically be found in most households in Tunisia, along with many consumers carrying adhesive bandages, sticking plasters and the like around on their person when out and about, or purchasing them to take with them when travelling.

Wound care is still characterised by strong local production with affordability important to consumers

Wound care in Tunisia continues to grow, benefiting from increasing availability in pharmacies throughout the country. The category is characterised by strong local production, headed by Kingflex SA, resulting in a wide range of affordable products, allowing for a lower public selling price.

Kingflex continues to lead with Bandlux being synonymous with wound care

Kingflex SA is set to maintain the leading position in wound care in 2021. The Tunisian company has been operating since 1980 and offers competitive items under the Bandlux brand, which has such familiarity among consumers that it has now become a reference name for general wound care in Tunisia.

PROSPECTS AND OPPORTUNITIES

Imports likely to drive the value growth of wound care in the forecast period

Value growth in wound care over the forecast period is likely to be the result of overall increases expected in the average unit price of wound care, with the higher prices likely to be driven by imported brands. Despite the Tunisian government pushing for local production, and COVID-19 having an impact on imports, a large proportion of wound care products are still imported in 2021 and this is likely to remain the same across the forecast period.

Undynamic performance expected due to the essential nature of wound care items and limited innovation

Growth in wound care over the forecast period will, at the same time, be stable due to the essential nature of the products. Tunisian consumers will continue to keep stocks of wound care products in their homes and to prefer to tend to their own minor wounds, as opposed to seeking medical assistance unless absolutely necessary.

Opportunities remain for new local manufacturers to enter wound care with cheaper domestic products

There are still opportunities for local manufacturers in wound care, as domestic production is being encouraged by the Tunisian government. There are also few players in the category, so whilst it is not expected that new, smaller players would be able to compete directly with the leading players, wound care has scope for new entrants.