The demand for wound care products is expected to experience stagnation over the forecast period as the category lacks dynamism in terms of new product development, and has suffered a lack of innovation in recent years. Therefore, in order for brand owners to improve their sales, there is a need to offer new options to consumers, as well as added-value benefits in wound care products.
The category of gauze, tape and other wound care is set to record the highest growth in value terms over the period to 2027, benefiting from the wide product availability in all pharmacies in Tunisia and affordability compared to other products.
The monopolisation of the wound care market by domestic companies will continue over the forecast period thanks to the wide product portfolio of local manufacturers, in addition to their lower prices compared to international prices. There are still opportunities for local manufacturers in wound care, as domestic production is being encouraged by the Tunisian government.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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