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Country Report

Wound Treatments in

Wound Care in Tunisia

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Wound care in Tunisia is expected to record modest value growth over the forecast period, at constant 2018 prices. The affordable prices of these products and their large availability are expected to continue attracting consumers.

Positive performance set for the forecast period

Healthy growth is expected to continue over the forecast period in value terms at constant 2018 prices. Manufacturers are expected to focus on improving convenience in terms of format and packaging, offering an important range of wound care brands, which were in great demand in recent years.

Government focuses on reducing imports and increasing local production

The government aims to reduce imports and support local production of wound care during the forecast period. Local production should result in a wider range of lower-priced wound care products becoming available to Tunisian consumers, allowing for stronger volume sales but at lower average unit prices.

COMPETITIVE LANDSCAPE

Kingflex SA retains lead in wound care in 2018

Kingflex SA maintained the leading position in wound care in 2018. The Tunisian company was present in the country since 1980, and offers competitive brands such as Bandlux, which even became a reference name for general wound care in Tunisia.

Domestic companies dominate the category

Domestic manufacturers dominated the wound care category in 2018 with Kingflex SA in the lead. The wide product portfolio of local manufacturers in addition to the lower price of their products compared to international ones contributed to their success.

Advertising remains very limited in 2018

Advertising campaigns in 2018 were still limited only to points of sale, thereby trying to promote wound care brands through billboards. Advertisements tended to focus on health and wellness benefits, attracting many consumers especially those looking for efficient products.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Tunisia?
What are the major brands in Tunisia?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Positive performance set for the forecast period

Government focuses on reducing imports and increasing local production

COMPETITIVE LANDSCAPE

Kingflex SA retains lead in wound care in 2018

Domestic companies dominate the category

Advertising remains very limited in 2018

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growing health awareness positively affects consumer health in Tunisia

Growth remains steady in 2018

Good quality and natural products shape the competitive landscape

Chemists/pharmacies remains the dominant distribution channel

Positive performance to be sustained by rising domestic product supply

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wound Care in Tunisia

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Executive Summary

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PROSPECTS

Limited availability of wound care in public hospitals supports growth

Positive performance set for the forecast period

Government focuses on reducing imports and increasing local production

COMPETITIVE LANDSCAPE

Kingflex SA retains lead in wound care in 2018

Domestic companies dominate the category

Advertising remains very limited in 2018

Samples

Overview

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Table of Contents

Wound Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Positive performance set for the forecast period

Government focuses on reducing imports and increasing local production

COMPETITIVE LANDSCAPE

Kingflex SA retains lead in wound care in 2018

Domestic companies dominate the category

Advertising remains very limited in 2018

CATEGORY DATA

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growing health awareness positively affects consumer health in Tunisia

Growth remains steady in 2018

Good quality and natural products shape the competitive landscape

Chemists/pharmacies remains the dominant distribution channel

Positive performance to be sustained by rising domestic product supply

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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