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Country Report

Wound Treatments in

Wound Care in Tunisia

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Wound care had a good perform in 2019, and is expected to record modest value growth over the forecast period. The affordable prices of these items and their large availability is expected to continue attracting consumers.

Wound care items benefit from being household items

In Tunisia, wound care items can be found in most households. A lot of the population keep first aid kits and additional gauze or tape at home in case of injuries – mainly due to the limited wound care items available in hospitals.

Government pushes to increase local production

The government aims to reduce imports and support local production of wound care during the forecast period. Local production should result in a wider range of lower-priced wound care products becoming available to Tunisian consumers, allowing for stronger volume sales at a lower average unit price.

COMPETITIVE LANDSCAPE

Wound care continues to be led by homegrown brand Kingflex SA

Kingflex SA maintained the leading position in wound care in 2019. The Tunisian company has been operating since 1980 and offers competitive items such as Bandlux - which is such a familiar item that it has now became a reference name for general wound care in Tunisia.

Advertising remains limited to in-store presence

In 2019, advertising campaigns were still limited to point of sale, meaning wound care items were only promoted through posters and displays inside chemists/pharmacies. Advertising tended to focus on health and wellness, attracting consumers by promoting the benefits and effectiveness of the item.

Domestic manufacturers dominate wound care

Domestic manufacturers dominated wound care in 2019, with Kingflex SA in the lead. The wide product portfolio of local manufacturers, in addition to their lower prices compared to international prices, contributed to their success.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Tunisia?
What are the major brands in Tunisia?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Wound care items benefit from being household items

Government pushes to increase local production

COMPETITIVE LANDSCAPE

Wound care continues to be led by homegrown brand Kingflex SA

Advertising remains limited to in-store presence

Domestic manufacturers dominate wound care

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

A low supply of medication and health and wellbeing shaped consumer health

Steady growth for most of consumer health as Tunisians self-medicate

Threats to consumer health include the advertising ban and illegal products

Most consumer healthcare products are purchased in chemists/pharmacies

Positive results will be sustained across the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Wound Care in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Wound care items benefit from being household items

Government pushes to increase local production

COMPETITIVE LANDSCAPE

Wound care continues to be led by homegrown brand Kingflex SA

Advertising remains limited to in-store presence

Domestic manufacturers dominate wound care

Samples

Overview

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Table of Contents

Wound Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Limited availability of wound care in public hospitals supports growth

Wound care items benefit from being household items

Government pushes to increase local production

COMPETITIVE LANDSCAPE

Wound care continues to be led by homegrown brand Kingflex SA

Advertising remains limited to in-store presence

Domestic manufacturers dominate wound care

CATEGORY DATA

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

A low supply of medication and health and wellbeing shaped consumer health

Steady growth for most of consumer health as Tunisians self-medicate

Threats to consumer health include the advertising ban and illegal products

Most consumer healthcare products are purchased in chemists/pharmacies

Positive results will be sustained across the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

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