After the dynamism seen in 2022, following the full lifting of New Zealand’s COVID-19 restrictions, demand for wound care is predicted to gradually stabilise over the forecast period. As people have become more mindful of their health as a result of the pandemic, they will likely be more motivated to be active and this in turn will result in a higher incidence of minor injuries and thus drive values sales.
New Zealand’s ageing population will likely continue to contribute to the growth of wound care over the forecast period. It is expected that the population aged 65+ years will have a key influence on the demand for wound care, with this demographic being key users of sticking plasters/adhesive bandages and gauze, tape and other wound care.
Wound care is a relatively mature product area with limited new product launches, which is limiting overall growth. Therefore, an increased focus on product innovation and new product development could be crucial in supporting sustained growth in the future.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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