Wound care is set to perform reasonably well over the forecast period, with steady growth in volume and current value sales projected for the three main categories. Population ageing in Kazakhstan will remain a key driver of demand, as older adults are more prone to injury and often take longer to heal.
Gauze, tape and other wound care is expected to show the fastest growth in volume and current value terms over the forecast period. Given that such products are mainly used for more serious and longer-lasting injuries, including those to muscles and joints, this category will be especially well placed to profit from population ageing and the increasing popularity of sports and fitness activities among Kazakhstanis.
With the economic fallout of COVID-19 likely to be felt by many households in Kazakhstan for some time to come and purchasing power in the country having recently been further eroded by a significant spike in inflation, cheaper domestic and regional brands are likely to gain ground in wound care over the early years of the forecast period. Together with weak brand loyalty and the central role that price plays in shaping consumer choices in this category, the same conditions may encourage major retailers to develop new private label ranges or expand their existing offers.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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