There is expected to be a significant decline in demand in first aid kits in 2020. This dip in demand is caused by the restricted movements of consumers in 2020 during the lockdown period which lasted from the middle of March 2020 until the middle of August 2020.
The competitive landscape in wound care is expected to remain largely fragmented in 2020. The category is populated by a large number of both small domestic companies and international players.
From 2019 until mid-2020 in Kazakhstan, a significant trend emerged for face self-massage and gymnastics. This trend was driven by a growing availability of programmes both online and offline.
There is not expected to be a significant amount of innovation or new product developments in the forecast period. After years of very strong growth, sales of wound care appear to have reached a natural ceiling and there appears to be much less potential for future growth than there was at the start of the review period.
As COVID-19 is expected to result in a high level of unemployment in Kazakhstan, price positioning is expected to be a key factor for success in the coming years. As the economic repercussions of the COVID-19 pandemic continue to affect the country’s economy, consumers are expected to give preference to the most affordable brands in the forecast period.
One positive factor driving sales growth in wound care is that younger consumers in Kazakhstan tend to lead far more active lifestyles than previous generations. Younger people tend to want to exercise more often, with various different sports popular among this consumer group.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page