On the whole, the COVID-19 pandemic will have little impact on wound care in 2020 overall. When lockdown was first implemented in March 2020, many Macedonian people began stockpiling as they were afraid supplies would soon fall short.
Slovenian company Tosama will remain the leading player in wound care in North Macedonia in 2020, although its value share will continue to steadily decline. The company’s leading position is a result of its long-standing presence in the country, which goes back to the time of the former Yugoslavia, as well as strong brand awareness and consumer loyalty.
Although Tosama is the leading company in wound care in 2020, followed by Beiersdorf, Hansaplast from Beiersdorf will continue being the leading brand in wound care in North Macedonia in 2020. This brand is so popular that its name is widely used as a generic name for all sticking plasters/adhesive bandages in the country.
After current value growth rates were slightly impacted by the COVID-19 pandemic, wound care is anticipated to return to pre pandemic growth from as soon as 2021. As restrictions continue easing over the forecast period, consumers will return to their busier, pre lockdown daily routines.
Over the forecast period further, innovation and new product development will be the main drivers of growth in wound care. Wider availability and an improved offering in terms of products and formats will help wound care to maintain steady growth.
Over the forecast period the self-medication trend is expected to grow further in response to the pandemic. As anxieties surrounding the virus continue, many Macedonian people will likely want to avoid visiting health care facilities, out of fear they might contract the virus.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
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