Wound care will register minimal constant value and volume growth over the forecast period. Wound care is a mature product area with limited new product launches, which will limit overall growth.
The competitive landscape is becoming more fragmented and over the forecast period, creating solutions with additional value such will be increasingly important for generating value sales growth. The development of products that target specific niche users such as waterproof band aids for swimmers, or products that meet other consumers concerns such as environmentally-friendly products are potential avenues for increased growth.
A potential avenue for growth includes the launch of products with a more natural positioning, to appeal to a young, health-conscious and environmentally-aware consumer group. Overall, wound care items tend to be quite basic, with very little innovation.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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