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Country Report

Wound Treatments in

Wound Care in Singapore

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Polarising trends amongst the generations influences demand for wound care

Awareness of the problems that can result from sedentary unhealthy lifestyles is leading to an increasing number of Singaporeans taking up sports and exercise as a way to maintain a certain level of fitness, whether outside in the natural environment or in gymnasiums. Increased activity can lead to the likelihood of injuries, maintaining stable demand for the largest category of sticking plasters/adhesive bandages in 2019.

Private label continues to strengthen presence in wound care placing pressure on branded producers

Producers of wound care are coming under increasing pressure to offer discounting and bundle deals to compete with the rising presence of private label in the category, particularly in sticking plasters/adhesive bandages and gauze, tape and other wound care, where private label offers more affordable prices. Further penetration of private label over the forecast period will lead to marginally slower current value growth compared with the review period, while branded products look to add greater specific value through innovation to offset private label’s strength.

More affluent Singaporean consumers are attracted to wound care that offers greater functionality

To offer consumers differentiation and attract them away from cheaper private label offers, some players continued to launch new product innovations within wound care over the review period such as waterproof material or products that claimed to offer faster healing properties such as those offered by leading brands Hansaplast and Nexcare. This trend is in line with Singaporean consumer demand (particularly amongst more affluent consumers) for hypoallergenic products that are gentle on the skin, such as those found in beauty and personal care.

COMPETITIVE LANDSCAPE

Multinational players retain lead of wound care benefiting from greater resources to develop more advanced products

Wound care continued to be led by multinational players such as Beiersdorf, which convincingly leads the largest category of sticking plasters/adhesive bandages with its brand Hansaplast and 3M with its brand Nexcare. Smith & Nephew on the other hand, strengthened its lead of gauze, tape and other wound care.

Impressive performance for private label

Private label continued to record the most impressive performance within wound care in 2019, both in terms of value share gain and double-digit current value growth. Although many consumers were initially attracted to private label due to the offer of more competitive prices for what many Singaporeans consider to be basic products, more established private label lines such as Guardian and Watsons are expanding their portfolios by moving towards offering greater functionality with products that may be deemed to offer greater specific value, thereby leading to greater competition with branded players.

Smaller players continue to be squeezed out of consolidated landscape

With further consolidation amongst the leading players and private label producers, smaller players are being gradually squeezed out, and continued to lose value share at the end of the review period. Smaller companies attempt to attract families by focusing on products that target children by featuring cartoon designs, although this target audience appears to be marginally waning with the increasing popularity of digital games that can be player safely indoors, reducing the likelihood of injury.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Singapore?
What are the major brands in Singapore?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Polarising trends amongst the generations influences demand for wound care

Private label continues to strengthen presence in wound care placing pressure on branded producers

More affluent Singaporean consumers are attracted to wound care that offers greater functionality

COMPETITIVE LANDSCAPE

Multinational players retain lead of wound care benefiting from greater resources to develop more advanced products

Impressive performance for private label

Smaller players continue to be squeezed out of consolidated landscape

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics and unhealthy lifestyles support demand for consumer health

Preventative approach supports demand for vitamins and dietary supplements for both adults and children

Multinational players lead increasingly fragmented competitive landscape

Domination of health and beauty specialist retailers but smaller channels offer consumers convenience and competitive prices

Further growth for consumer health supported by health and wellness trend and preventive approach to wellbeing

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Wound Care in Singapore

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Executive Summary

New Report Guarantee

PROSPECTS

Polarising trends amongst the generations influences demand for wound care

Private label continues to strengthen presence in wound care placing pressure on branded producers

More affluent Singaporean consumers are attracted to wound care that offers greater functionality

COMPETITIVE LANDSCAPE

Multinational players retain lead of wound care benefiting from greater resources to develop more advanced products

Impressive performance for private label

Smaller players continue to be squeezed out of consolidated landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Polarising trends amongst the generations influences demand for wound care

Private label continues to strengthen presence in wound care placing pressure on branded producers

More affluent Singaporean consumers are attracted to wound care that offers greater functionality

COMPETITIVE LANDSCAPE

Multinational players retain lead of wound care benefiting from greater resources to develop more advanced products

Impressive performance for private label

Smaller players continue to be squeezed out of consolidated landscape

CATEGORY DATA

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics and unhealthy lifestyles support demand for consumer health

Preventative approach supports demand for vitamins and dietary supplements for both adults and children

Multinational players lead increasingly fragmented competitive landscape

Domination of health and beauty specialist retailers but smaller channels offer consumers convenience and competitive prices

Further growth for consumer health supported by health and wellness trend and preventive approach to wellbeing

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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