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Country Report

Wound Treatments in

Wound Care in Singapore

27 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price competition is set to continue over the forecast period

Wound care is a fairly mature category in Singapore and witnessed limited innovation or marketing towards the end of the review period. Most manufacturers focused on selling discounted products as a strategy to entice consumers.

Leading player attempts more innovative approach

Some manufacturers such as Beiersdorf use other strategies to further boost value sales, including the use of cartoon characters on sticking plasters and introducing plasters in the spray format, However, this does not significantly increase overall demand due to the relatively higher price points. Hence, volume growth of wound care is set to be mainly driven by manufacturers that continue to offer price discounts and bundle deals.

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead wound care

Beiersdorf was the clear leader of wound care in 2017. While there was a trade down to private label during the economic downturn, some consumers are still purchasing standard brands for their trusted quality.

Significant presence of private label in wound care

Private label had a strong presence in wound care in 2017. Private label offers, including Guardian and Watsons, offer similar variants to those of standard brands but at lower price points.

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Samples

Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Singapore?
What are the major brands in Singapore?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Price competition is set to continue over the forecast period

Leading player attempts more innovative approach

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead wound care

Significant presence of private label in wound care

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2012-2017
Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Wound Care in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price competition is set to continue over the forecast period

Leading player attempts more innovative approach

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead wound care

Significant presence of private label in wound care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Price competition is set to continue over the forecast period

Leading player attempts more innovative approach

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead wound care

Significant presence of private label in wound care

CATEGORY DATA

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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