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Country Report

Wound Treatments in

Wound Care in Singapore

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wound care to post moderate growth

With demand for wound care already mature, the category is expected to register moderate growth over the forecast period. In this context, most manufacturers conduct massive price discounts and/or sell products in bundle deals as a strategy to entice consumers, further constraining value growth.

Private label has strong presence

Strategies such as discounting and bundle deals are especially prominent in the private label segment, which continues to hold a strong position in the category due to its lower prices. Consequently, it suppressed current value growth rates across the category.

New product innovations observed

New product innovations were observed in wound care towards the end of the review period, with manufacturers launching products with fast healing properties and waterproof material. Brand players such as Nexcare and private label, Guardian, also released wound care products that are suitable for sensitive skin.

COMPETITIVE LANDSCAPE

Beiersdorf maintains its leading position

Beiersdorf is a strong player within wound care, with its brand Hansaplast standing as leader in sticking plasters/adhesive bandages. Nevertheless, the increased popularity of private label has the potential to undermine Beiersdorf’s position in the category.

Private label launches more value-added products

Private label accounted for a significant share of wound care value sales in 2018. Many consumers are attracted to its cheaper price points, especially as quality is not the highest priority in this area.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Singapore?
What are the major brands in Singapore?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Wound care to post moderate growth

Private label has strong presence

New product innovations observed

COMPETITIVE LANDSCAPE

Beiersdorf maintains its leading position

Private label launches more value-added products

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wound Care in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wound care to post moderate growth

Private label has strong presence

New product innovations observed

COMPETITIVE LANDSCAPE

Beiersdorf maintains its leading position

Private label launches more value-added products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Wound care to post moderate growth

Private label has strong presence

New product innovations observed

COMPETITIVE LANDSCAPE

Beiersdorf maintains its leading position

Private label launches more value-added products

CATEGORY DATA

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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