Wound care in Belgium is achieving robust value growth in 2026, with sales projected to increase by 3% in current terms to EUR98.4 million. This strong performance is driven by the expansion of advanced wound management solutions, particularly those addressing chronic conditions among an ageing population, as well as the ongoing migration of everyday wound care purchases from pharmacies to retail outlets, intensifying price competition in basic lines. Belgium remains an attractive environment for suppliers that can capture the premiumisation trend in advanced dressings and leverage the rising demand for home and community-based care, with companies focused on professional engagement and clinical innovation gaining ground. To succeed, brands must differentiate through clinical efficacy, product innovation, and strategic partnerships with healthcare professionals, while also adapting to a retail landscape where private label continues to gain traction in functional wound care products and e-commerce expands its influence in routine replenishment.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Belgium?
- Which are the leading brands in Wound Care in Belgium?
- How are products distributed in Wound Care in Belgium?
- How has the regulatory and operating environment for Wound Care changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Hartmann, Mölnlycke and Essity drive premium gains as chronic wounds rise
Private label expansion intensifies price competition
Chronic wound management fuels innovation as home care rises in importance
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Hartmann expected to drive professional solutions as chronic wounds reshape demand
Retailers set to expand private label as price competition intensifies
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Hansaplast leverages broad retail access to defend brand leadership
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Pharmacies retains premium status as retailers expand basic care
Retail e-commerce expands, but remains a supporting channel
Chart 1 Retail Channels 2021-2026
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!