Before the pandemic, wound care benefited from a good flow of ideas and projects with possible trickle down and concrete novelties for the forecast period, such as bandages to avoid antibiotics, antibacterial products, and connected sticking plasters. Innovation is seen as a key element to stimulate sales in wound care, in the short term there is likely to be limited interest in added-value products, such as elastic sticking plasters, liquid plasters and haemostatic sprays, healing patches and sticking plasters for feet and blisters.
Wound care is not expected to see a full recovery to pre-pandemic sales levels in retail volume terms over the forecast period. Some experts believe that the pandemic will have a long-term psychological effect on the activities of consumers.
After a temporary slowdown in growth in percentage terms in 2022, e-commerce is seeing more robust growth in 2023 with it finding new ground and opportunities via the click & collect services offered by pharmacies, but mainly thanks to pure players such as Farmaline and Newpharma. After a logical acceleration during the COVID-19 lockdowns, online pharmacies are expected to continue growing in popularity in Belgium over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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