Wound care manufacturers have a limited product range for children. Hansaplast usually has one or two paediatric plaster options at retailers with plasters that have licensed images, so there is an opportunity to offer more choices.
With difficult economic times ahead, consumers are expected to base wound care purchasing decisions largely on price. Wound care is a category where consumers have little brand loyalty and are easily swayed by cheaper brands or promotions.
First aid kits remain difficult to find in the country, and as such, consumers purchase whatever they need and build their own first aid kits. However, if premade first aid kits are available, especially in areas with high tourism, sales of first aid kits could rise, with consumers appreciating the greater convenience.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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