Wound care is expected to see slower current retail value growth in 2020 to that seen the previous year. Sales slowed down as a result of the pandemic due to home seclusion and participating in fewer physical outdoor activities, which led to fewer injuries and less need for wound care purchases.
With the exception of first aid kits introduced during the review period, the wound care category in Algeria lacks dynamism, and has suffered a lack of innovation in recent years. Moreover, growing restrictions on imports and rising prices, due to most of the category’s products being imported and the Algerian dinar depreciating, means minimal changes in the product ranges offered in the country.
Paul Hartmann Algerie Sarl remains the dominant player in wound care, and also consolidated its leading position in 2020. This international company has offices in Algeria and is involved in the distribution of a wide variety of brands, including Hartmann and Grassolind.
Wound care is expected to see decelerated current retail value growth from COVID-19 in 2020, as Algeria suffers from an ongoing economic downturn with unemployment increasing and the Algerian dinar depreciating leading to increased prices. The economy is likely to show anaemic growth in the forecast period and the wound care category forecast is set to maintain its stable, slower constant retail value performance throughout the forecast period, with a lower CAGR to that seen in the review period.
Wound care is a staple consumer health product category, with the strong performance of recent years underpinned by the launch of first aid kits as this category is far from reaching maturing and is expected to drive growth over the forecast period. Indeed, sales of first aid kits are likely to remain confined to Algeria’s more affluent consumers with the result that overall sales of wound care is expected to continue growing at a relatively slow pace with the bulk of sales generated by middle- and high-income households in urban areas.
The range of wound care products available in Algeria is expected to remain largely unchanged in coming years, due to growing restrictions on imports and weak local production. Sales of gauze, tape and other wound care products are set to continue to appeal to lower income consumers more than sticking plasters/adhesive bandages, due to the former’s lower prices.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page