Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wound Treatments in

Wound Care in the US

20 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Older consumers are key for wound care due to chronic disease

Vascular disease and diabetes amongst older consumers are key drivers of demand for wound care products. The ageing of the US population, combined with the rising incidence of diabetes, obesity and other chronic diseases, results in the higher incidence of chronic wounds and thus wound care products.

The growing popularity of extreme athletics helps drive demand

US consumers are slowly becoming more physically active, although rates overall remain low for daily physical exercise compared with other global markets. Within the active population, however, extreme events such as Spartan Races, Tough Mudders and CrossFit are becoming more popular, in part because of their masochistic appeal and the perception that more calories can be burned, and more strength gained in a shorter period of time than through prolonged, moderate cardiovascular activity.

Variety in first aid kits drives popularity

Although first aid kits is one of the smallest categories in wound care in terms of value sales, these products remain popular with consumers due to the variety offered. As busy lifestyles become a mainstay of US life, consumers are drawn to the idea of preparation and thinking ahead to avoid unnecessary distractions during their daily schedule.

COMPETITIVE LANDSCAPE

Band-Aid keeps Johnson & Johnson at the top in wound care

Johnson & Johnson Consumer Products remained the indisputable leader in wound care in 2018, due to its Band-Aid brand and sub-brands, with Band-Aid Tough Strips performing particularly well between 2017 and 2018. The company’s Band-Aid brand of sticking plasters/adhesive bandages is so widely recognised that the Band-Aid name is essentially synonymous with wound care.

Character licensing maintains interest

Character licensing in sticking plasters/adhesive bandages is a common trend in the US across brands. This is widely employed by the Band-Aid brand.

Innovation is largely limited to brand extensions

Johnson & Johnson Consumer Products not only leads wound care in terms of value sales, but is also a frontrunner in terms of innovation in wound care. In 2017, the company launched its new line of Band-Aid Skin-Flex adhesive bandages, which are “designed to move like a second skin”.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in USA?
What are the major brands in USA?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Wound Care in the US - Category analysis

HEADLINES

PROSPECTS

Older consumers are key for wound care due to chronic disease

The growing popularity of extreme athletics helps drive demand

Variety in first aid kits drives popularity

COMPETITIVE LANDSCAPE

Band-Aid keeps Johnson & Johnson at the top in wound care

Character licensing maintains interest

Innovation is largely limited to brand extensions

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wound Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Older consumers are key for wound care due to chronic disease

The growing popularity of extreme athletics helps drive demand

Variety in first aid kits drives popularity

COMPETITIVE LANDSCAPE

Band-Aid keeps Johnson & Johnson at the top in wound care

Character licensing maintains interest

Innovation is largely limited to brand extensions

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wound Care in the US - Category analysis

HEADLINES

PROSPECTS

Older consumers are key for wound care due to chronic disease

The growing popularity of extreme athletics helps drive demand

Variety in first aid kits drives popularity

COMPETITIVE LANDSCAPE

Band-Aid keeps Johnson & Johnson at the top in wound care

Character licensing maintains interest

Innovation is largely limited to brand extensions

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements (VDS) registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports