As states across the US imposed shelter-in-place orders, Americans scrambled to stock up on household necessities that might have previously been neglected. With first aid kits a staple in any disaster preparedness list, the category saw substantial growth and players such as Johnson & Johnson reported double-digit growth for the first half of 2020.
The strong performance by first aid kits in 2020 has been negatively affecting the growth of other wound care products, such as gauze and tape. While individual wound care products experienced faster growth than first aid kits in previous years, the uptick in first aid kit sales in 2020 meant that a growing number of Americans no longer needed to purchase individual components as they were all included in a kit.
As hospitals continue to treat COVID-19 patients, Americans are steering clear of seeking medical assistance that might otherwise require a trip to the emergency room. Citing fears of catching COVID-19 and lower numbers of personal injuries, hospitals have reported a decline in emergency room visits.
With many Americans unprepared for a global pandemic, sales of first aid kits registered high levels of growth in 2020. As the pandemic reveals vulnerabilities to various infections and disasters, American households will continue to exercise cation and are likely to remain up to date with basic at-home necessities, including first aid kits.
Gym closures and shelter-in-place orders temporarily halted the high-intensity workout regimens that are popular among younger Americans. With fitness franchises, such as CrossFit, ceasing operations, there was decreased demand for athletic tape and bandages that provide short-term relief to consumers wanting to continue their exercise regimens.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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