Wound care did not fully recover to the pre-pandemic retail volume sales level in 2023, but the category is set to do so quickly in the forecast period. Indeed, all categories are projected to exceed their 2019 pre-pandemic retail volume sales levels in 2024, and continue to post growth through the forecast period.
The average retail unit price rose sharply in current terms during 2023, and, after an initial minor correction, a further increase is anticipated. However, without inflation, a more stable unit price picture emerges, and retail volume and value (constant 2023 prices) sales are set to grow in line with each other in the forecast period.
Because of its investment in the development of its flagship Hansaplast brand, Beiersdorf is well placed to remain the leading player in wound care in the short to medium term. Over the forecast period, players like Koninklijke Utermöhlen and Tropenzorg are expected to grow retail value shares as they recover from the pandemic.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Wound Treatments industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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