Retail volume and value (constant 2022 prices) sales are set to record steady, if moderate, growth over the forecast period as consumers return more fully to pre-pandemic lifestyles, as well as more balanced purchasing and usage patterns with regard to wound care. As consumers remain in the workplace and schools, increase their participation in outdoor and social activities, including sports, hiking, etc, and maintain hobbies and habits like DIY, renovation, etc, there is more potential for wounds and injuries.
Innovation and new products that allow faster, easier application and removal, faster healing, reduced risk of infection, better protection and a desired look (fun for children, almost “invisible” for adults) are predicted to remain among the main growth drivers of sales. This is expected to mainly support established brands, although private label lines are also well placed to see higher demand by widening selections and offering good price-quality ratios.
The competitive landscape is largely stable, with relatively few strong and highly established players. This is not expected to change over the forecast period, with the exception of a potentially stronger private label presence.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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