Wound care will register moderate constant value growth over the forecast period. Wound care is a mature category with limited new product launches, which will limit overall growth.
An increased focus on product innovation and new product development is crucial to support sustained growth in the future. The development of products that target specific niche users such as waterproof band aids for swimmers, or products that meet other consumers concerns are potential avenues for increased growth.
Over the long term, there could be interesting innovations in wound care, particularly through public health and this could lower demand for OTC wound care. Global research is focusing on wound therapy devices that automate certain steps within wound care.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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