Consumer demand is expected to remain steady across the forecast period as wound care usage occasions return to normality. Increased hygiene concerns among travellers, drivers requiring first aid kits and health care providers will all provide growth momentum to the category.
First aid kits are set to be the fastest growing wound care range over the forecast period. Compared to other product areas which are often bough on impulse, first aid kits are a necessary item that must be kept in cars, both new and old as a legal requirement.
Innovation, new product formats and frequent key new product launches are set to help wound care maintain value growth over the forecast period. Brand owners will invest in new launches and more personalised solutions to suit the needs of the more sophisticated urban consumer.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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