Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wound Treatments in

Wound Care in Bulgaria

17 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Customisation trends intensify

In 2018, wound care experienced dynamic growth driven by expanded product variety and narrow customisation. Brand owners invested in developing more premium specific products that were closely tailored to individual needs and situations.

Wound care increasingly focuses on protection and prevention

Hectic and demanding lifestyles in Bulgarian cities, and intensive outdoor activities by the active population to compensate the sedentary lifestyle during the working week increasingly resulted in consumers being exposed to various traumas, aches and wounds. The growing sports culture further contributes to the notable demand for lifestyle-related wound care positioned for protection and prevention of trauma such as twisted ankle, pain reducing plasters, and products used to treat or protect breaks.

Category on the move

The main growth driver was the continuous focus of companies on premium and customised products. Dynamic lifestyles, urban insufficient infrastructure, poor maintenance of roads and urban facilities in Bulgaria created conditions for various injuries.

COMPETITIVE LANDSCAPE

Hansaplast is strong in children’s wound care

Hansaplast was the most popular brand preferred by the younger consumers. The company focused extensively on developing the niche as the main differentiation strategy and has proven successful over the review period.

The premium niche for Urgo is growing

The premium brand Urgo benefitted from the popular premiumisation trend and more demanding consumers in urban areas. Increasing incomes and the premiumisation trend amongst consumers living in the largest cities made it open to innovative products offering enhanced features, improved efficacy and comfort regardless of the price.

Medica’s outstanding performance

The local leader Medica AD focused on innovative new launches that offered solutions to specific wound conditions or parts of the body. The new sports series Medilast targeted sports active people, the new Capsiplast series was positioned to relief pain, while Hydroplast Burn customised product for burns with hydrating and pain smoothing effect.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Bulgaria?
What are the major brands in Bulgaria?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Wound Care in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Customisation trends intensify

Wound care increasingly focuses on protection and prevention

Category on the move

COMPETITIVE LANDSCAPE

Hansaplast is strong in children’s wound care

The premium niche for Urgo is growing

Medica’s outstanding performance

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Sustainable growth of consumer health

Value and affordability shape demand for consumer health

Wholesalers and distributors offer additional services

Consumer-centricity powered by digitalisation

Modernisation efforts in Bulgaria promise stable growth for consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wound Care in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Customisation trends intensify

Wound care increasingly focuses on protection and prevention

Category on the move

COMPETITIVE LANDSCAPE

Hansaplast is strong in children’s wound care

The premium niche for Urgo is growing

Medica’s outstanding performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wound Care in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Customisation trends intensify

Wound care increasingly focuses on protection and prevention

Category on the move

COMPETITIVE LANDSCAPE

Hansaplast is strong in children’s wound care

The premium niche for Urgo is growing

Medica’s outstanding performance

CATEGORY DATA

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Sustainable growth of consumer health

Value and affordability shape demand for consumer health

Wholesalers and distributors offer additional services

Consumer-centricity powered by digitalisation

Modernisation efforts in Bulgaria promise stable growth for consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports