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Country Report

Wound Treatments in

Wound Care in Bulgaria

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 lockdown restrictions damage sales of wound care products in 2020

Retail value sales of wound care products was negatively impacted by the COVID-19 pandemic, as lockdowns measures introduced across Bulgaria to limit the spread of the virus forced consumers to remain indoors and thus limited their ability to engage in activities likely to lead to injuries. This reduction in the amount of outdoor and physical activities consumers could participate in caused sales of wound care products to slow down in 2020 with consumers less exposed to injuries and blisters and therefore less likely to need to purchase products to treat these.

Personalisation in wound care products expected in 2020

Wound care products in Bulgaria are likely to follow the wider premiumisation trend that has continued to drive current retail value growth in the product area. In particular, affluent urban consumers are becoming more demanding when it comes to wound care and this is supporting stronger demand for more personalised products.

Medica AD retains its leading position in 2020 due to strong demand for its various brands

Medica AD will remain a leading player in wound care in Bulgaria in 2020 due to the strong profile of its various brands, including Cytoplast, Sanplast Citofix, Sterimed and Sanplast, as well its generic first aid kits. All of Medica’s brands are highly trusted and the company has established a strong reputation as the leading brand owner in wound care, with its products widely available across numerous distribution channels.

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Samples

Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Bulgaria?
What are the major brands in Bulgaria?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown restrictions damage sales of wound care products in 2020

Personalisation in wound care products expected in 2020

Medica AD retains its leading position in 2020 due to strong demand for its various brands

RECOVERY AND OPPORTUNITIES

Wound care expected to see strong recovery into forecast period, as consumers spend more time outdoors

Innovation in new product developments expected into forecast period

Premiumisation and personalisation will become increasingly important into the forecast period

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2015-2020
Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Wound Care in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 lockdown restrictions damage sales of wound care products in 2020

Personalisation in wound care products expected in 2020

Medica AD retains its leading position in 2020 due to strong demand for its various brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wound Care in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown restrictions damage sales of wound care products in 2020

Personalisation in wound care products expected in 2020

Medica AD retains its leading position in 2020 due to strong demand for its various brands

RECOVERY AND OPPORTUNITIES

Wound care expected to see strong recovery into forecast period, as consumers spend more time outdoors

Innovation in new product developments expected into forecast period

Premiumisation and personalisation will become increasingly important into the forecast period

CATEGORY DATA

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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