Over the forecast period, there is likely to be growing demand for wound care in Vietnam due to increasing consumer engagement in regular exercise, sports, and outdoor activities in line with the rising health and wellness trend in the country. As an increasing number of consumers participate in physical activities, the likelihood of minor injuries rises, creating a need for OTC wound care solutions.
Over the forecast period, local players are unlikely to strongly compete with multinationals which dominate the category, due to the latter’s expertise in wound care, strong financial resources, widespread distribution networks and established relationships with chemists/pharmacies. As such, local companies show low interest in entering or expanding in wound care because it remains a small category in Vietnam.
Over the forecast period, pharmacies is expected to continue dominating the distribution landscape for wound care in Vietnam, due to offering convenient accessibility. Local consumers in Vietnam typically prefer purchasing wound care items as per immediate requirements, which aligns with the prompt service provided by physical stores.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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