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Country Report

Wound Treatments in

Wound Care in Vietnam

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increase participation in sports and related activities coupled with growing population drives growth for wound care

Over the review period sports and fitness regimes became a trend in Vietnam, and in 2019 people were continuing to pay more attention to their health and appearance. As people are more engaged in sports and similar physical activities and are more prone to suffer from cuts and bruises, demand for sticking plasters and adhesive bandages has naturally increased as well.

Sticking plasters/adhesive bandages in the only wound care category that generates significant sales

Sticking plasters/adhesive bandages remains the only category with substantial volume or value sales in Vietnam, as consumers have greater use for these products in the rough and tumble physical activities of their daily lives and are more accustomed to seeing them in stores. Although internet penetration and the number of users of social media platforms are rising dramatically in the country, most Vietnamese consumers remain unfamiliar with the other products, thus their sales continued to be negligible in 2019.

Wound care is set to grow, largely supported by population growth and increased engagement in physical activities

Value and volume sales of wound care are expected to register slightly higher CAGRs over the forecast period when compared to the review period, supported by the growing population and a steady increase in living standards, with consumers buying wound care products to keep at home or take with them when travelling in the case of an accident. However, the increasing participation in sports and other physical activities and given that Western culture is starting to penetrate Vietnam with the rise of social media, consumers are likely to gradually become more familiar with all wound care products, leading to the slight increase in sales.

COMPETITIVE LANDSCAPE

Urgo Healthcare Products strengthens its lead with innovative use of social media platforms to promote its products

In 2019, Urgo Healthcare Products (Thailand) continued to hold the leading position in wound care. The company’s success is mainly thanks to its well-known brand name and wide distribution network throughout Vietnam.

International players have greater advantages with which to compete, so local players have little opportunity to gain traction in wound care

As wound care remains unsophisticated, not many local companies have entered the market or have enough capability to gain shares from the large international manufacturers. International players continue to lead wound care thanks to their expertise in this field, strong financial resources, widespread distribution networks and good relationships with chemists/pharmacies.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Vietnam?
What are the major brands in Vietnam?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Increase participation in sports and related activities coupled with growing population drives growth for wound care

Sticking plasters/adhesive bandages in the only wound care category that generates significant sales

Wound care is set to grow, largely supported by population growth and increased engagement in physical activities

COMPETITIVE LANDSCAPE

Urgo Healthcare Products strengthens its lead with innovative use of social media platforms to promote its products

International players have greater advantages with which to compete, so local players have little opportunity to gain traction in wound care

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong economy and stronger demand boost value growth of consumer healthcare in Vietnam by higher double digits in 2019

Newly adopted government regulations, restrictions and inspections disrupts the stability of dietary supplements

Domestic players stand out among the many leading international players due to their command of herbal/traditional products, the largest healthcare category

In thriving economy with widening distribution, all channels perform well, with direct selling and internet retailing largely generating the highest growth

Driven by recurring and ongoing factors, consumer healthcare is set to post higher value growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Wound Care in Vietnam

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Executive Summary

New Report Guarantee

PROSPECTS

Increase participation in sports and related activities coupled with growing population drives growth for wound care

Sticking plasters/adhesive bandages in the only wound care category that generates significant sales

Wound care is set to grow, largely supported by population growth and increased engagement in physical activities

COMPETITIVE LANDSCAPE

Urgo Healthcare Products strengthens its lead with innovative use of social media platforms to promote its products

International players have greater advantages with which to compete, so local players have little opportunity to gain traction in wound care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Increase participation in sports and related activities coupled with growing population drives growth for wound care

Sticking plasters/adhesive bandages in the only wound care category that generates significant sales

Wound care is set to grow, largely supported by population growth and increased engagement in physical activities

COMPETITIVE LANDSCAPE

Urgo Healthcare Products strengthens its lead with innovative use of social media platforms to promote its products

International players have greater advantages with which to compete, so local players have little opportunity to gain traction in wound care

CATEGORY DATA

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong economy and stronger demand boost value growth of consumer healthcare in Vietnam by higher double digits in 2019

Newly adopted government regulations, restrictions and inspections disrupts the stability of dietary supplements

Domestic players stand out among the many leading international players due to their command of herbal/traditional products, the largest healthcare category

In thriving economy with widening distribution, all channels perform well, with direct selling and internet retailing largely generating the highest growth

Driven by recurring and ongoing factors, consumer healthcare is set to post higher value growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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