Through regular initiatives such as the Khelo India Youth Games and Khelo India University Games amongst others, the local government is encouraging younger consumers to actively participate in sporting activities. As a result, this creates potential for ankle sprains and minor injuries, thereby offering potential demand for crepe bandages under gauze, tape and other wound care in the coming years.
Wound care faces the challenge of maturity along with low margins and lack of innovation potential, which could hinder stronger growth. Furthermore, the consumer lifestyle trend of avoiding the use of adhesive bandages for minor cuts could also influence demand over the forecast period, as some consumers prefer to leave their wounds open to the air for a quicker recovery.
Over the forecast period, the distribution landscape for wound care is likely to remain dominated by retail offline, with pharmacies the leading channel due to convenience aspects. Many local consumers tend to purchase wound care as and when needed, and therefore opt for the immediate service offered by physical stores.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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