Executive Summary

Sep 2019
PROSPECTS
Rising awareness of importance of first aid kits boosts sales

Traditionally, Bolivian consumers have bought sticking plasters/adhesive bandages and gauze, tape and other wound care products without prior planning or according to a specific need. However, nowadays, it is common for households to have a first aid kit.

Popularity of sports fuels gauze, tape and other wound care sales

According to information from the Vice Ministry of Sports, investment in the sector grew from around BOB58 million in 2014 to BOB111 million in 2018. The institution also stated that 1,622 sports venues were built in the country between 2006 and 2016.

Rising health consciousness among younger consumers boosting demand

The increasing adoption of health-conscious lifestyles among middle and upper income consumers, especially millennials, is resulting in a rise in engagement in physical activity throughout Bolivia. Growth is particularly high in the city of Santa Cruz, where a large number of new gyms have been constructed in recent years.

COMPETITIVE LANDSCAPE
3M Bolivia remains in pole position due to extensive portfolio and distribution

The highly concentrated wound care category continues to be led by 3M Bolivia thanks to its strategy focused on brand positioning and broad distribution. The company has the largest product offer in the category, which represents a significant entry barrier for new players.

Local production remains limited due to competitive prices of imported products

The competitive prices offered by importers represent a significant barrier to the development of local production. The most prominent domestic brands are Albus and Premier y Capullo, which compete in gauze, tape and other wound care.

Private label sales boosted by expansion of pharmacy chains

Building on the importance of pharmacies to distribution, leading chains have focused on the development of private label products, which compete with branded products in terms of pricing and availability. Other commercial strategies utilised in the category include discounts on specific days and memberships with additional discounts for subscribers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Wound Care in Bolivia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Bolivia?
  • What are the major brands in Bolivia?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Rising awareness of importance of first aid kits boosts sales
Popularity of sports fuels gauze, tape and other wound care sales
Rising health consciousness among younger consumers boosting demand

COMPETITIVE LANDSCAPE

3M Bolivia remains in pole position due to extensive portfolio and distribution
Local production remains limited due to competitive prices of imported products
Private label sales boosted by expansion of pharmacy chains

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Moderate economic recovery boosts consumer health market
Health and wellness trend fuels consumer health demand
Consumers continue to prefer higher quality imported brands
Pharmacy chains continue to gain OTC medicine distribution share
Demand fuelled by improving economy and rising consumer purchasing power

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources