Despite the anticipated steady growth in e-commerce sales driven by investments from key supermarket and health and beauty store retailers, store-based retail channels remain the preferred option for purchases of wound care products for consumers in Hong Kong. This is primarily due to the nature of these products, which do not require consumers to stock up at home.
The revenge travel trend among Hong Kong consumers, particularly to Japan, is having a positive impact on the demand for Japanese brands. Historically, Hong Kong consumers have shown a tendency to shop at health and beauty specialist stores in Japan for consumer health products.
As Hong Kong consumers continue to embrace the new normal characterised by increased outdoor activities, travel and social occasions, the demand for wound care products that offer waterproof, flexibility and transparency is expected to be central to category growth. Brands in the market need to review their product offerings and product functionality to identify opportunities for additional value or features that can improve competitiveness.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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