Further relaxation of COVID-19 restrictions could give a further boost to demand for wound care, including higher tourist numbers amidst international events. For most of 2022, Hong Kong still had a gathering limit of four people in one place, which discouraged groups from engaging in out of home activities, including hiking, trekking, sports, or other gatherings involving people from multiple households.
E-commerce is playing an increasingly important role in wound care, allowing consumers to purchase the brands carried by local retailers, such as Watsons or Mannings, as well as accessing products from overseas, such as Japan. The heightened awareness of hygiene could result in increased demand for preparedness, and therefore consumers may purchase wound care products not exclusively on an as-needed basis, but in advance in larger packaging.
With spray liquid adhesive bandages showing further penetration in Hong Kong, despite remaining a niche overall, other breakthroughs in terms of innovative formulations or formats are likely to drive the further development of wound care over the forecast period. Hydrocolloid technology continues to emerge, which is perceived as not only protecting the wound, but also offering hydration and pain relief.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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