Wound care will register healthy constant value and volume growth over the forecast period. Wound care has plenty of room for further growth, because as yet many Kenyans do not treat minor cuts with wound care.
It is expected that wound care may become more polarised over the forecast period. On one hand, players will develop innovative products which are suited to specific needs, such as bandages for sports injuries, or plasters especially designed for blisters on the feet and these will be targeted towards higher income consumers.
The growing trend for active lifestyles will maintain steady growth over the forecast period. Health-aware consumers are increasingly pursing physical activities which can help them maintain good cardiovascular fitness and safeguard against diseases such as diabetes and obesity.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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