Wound Care in Kenya

October 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wound Treatments industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wound Treatments in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wound Treatments in Kenya?
  • Which are the leading brands in Wound Treatments in Kenya?
  • How are products distributed in Wound Treatments in Kenya?
  • How has the regulatory and operating environment for Wound Treatments changed in Kenya?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Treatments
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Wound Care in Kenya - Category analysis

KEY DATA FINDINGS

Small volume sales increase in 2022
Longstanding Ray Pharmaceutica and Beiersdorf maintain their top places, with low levels of competition in a small product area
Pricing main driver of value sales
Healthy growth over forecast period
Higher and lower income consumers will be catered for over forecast period
Increasingly active lifestyles will help maintain steady growth in wound care over the forecast period
Table 1 Sales of Wound Care by Category: Value 2017-2022
Table 2 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Wound Care: % Value 2018-2022
Table 4 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 5 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Consumer Health in Kenya - Industry Overview

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
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DISCLAIMER

DEFINITIONS

Summary 1 Research Sources
The following categories and subcategories are included:

Wound Treatments

  • First Aid Kits
  • Gauze, Tape and Other Wound Care
  • Sticking Plasters/Adhesive Bandages

Wound Treatments

This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Wound Treatments research and analysis database.

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