Wound care has reached maturity in terms of the use of products, although the materials present in first aid kits are not always used immediately and can be stored for long periods without compromising their effectiveness. Nevertheless, many of the products in wound care, particularly sticking plasters/adhesive bandages, are needed in households on a relatively regular basis, which is expected to provide a consistent ongoing sales base into the forecast period.
Sticking plasters and adhesive brands can differentiate themselves from the competition and focus on a niche market through licensing. For example, the 'Band-Aids' brand is known to position its line of products for young children with two Disney licenses: Mickey & Friends, and Princess, which can be purchased in pharmacies and supermarkets.
As more people resume their lifestyles such as going to the office and going out with friends, many women will go back to wearing heels and shoes, which can cause discomfort, blisters and even foot lacerations. In that sense, protective plasters could be a more necessary resource to avoid these uncomfortable problems.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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