Sales slowed down shortly after lockdown restrictions were implemented, due to the stay at home measures which resulted in consumers participating in fewer physical outdoor activities. This therefore led to fewer injuries and less need for replacement purchases.
The main players in wound care are mainly recognised international or regional brands. Distribuidora Continental 6 will remain a strong leader in 2020 with its Cure Band brand, a product made in Colombia.
Women, especially young adults and teenagers, often use adhesive strips on their heels to protect them from scrapes and blisters. Sticking plasters are especially helpful when wearing high heels or sports shoes that tend to excessively rub the back of the heel.
Wound care has reached maturity in terms of the use of products, although the materials present in first aid kits are not always used immediately and can be stored for long periods without compromising their effectiveness. Nevertheless, many of the products in wound care, particularly sticking plasters/adhesive bandages, are needed in households on a relatively regular basis, which is expected to provide a consistent ongoing sales base into the forecast period.
Sticking plasters/adhesive bandages are expected to remain the most popular product in wound care into the forecast period. As a versatile and necessary product regarded as a staple item in many households, it is likely to record strong current value growth in coming years.
Few publicity campaigns for wound care are expected to be seen into the forecast period. The investment in promotional campaigns would be greater than the expected returns so that it is not seen as financially viable to invest in major marketing campaigns.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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