Executive Summary

Oct 2019
PROSPECTS
Despite maturity and lack of major innovation, wound care continues to grow

Wound care has reached maturity in terms of the use of products, although the materials present in first aid kits are not always used immediately and can be stored for long periods without compromising their effectiveness. Nevertheless, many of the products in wound care, particularly sticking plasters/adhesive bandages, are needed in households on a relatively regular basis, providing a consistent ongoing sales base.

Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care

Sticking plasters/adhesive bandages continued to be the biggest category in wound care, accounting for around three quarters of overall value sales in 2019, with gauze, tape and other wound care accounting for the remaining sales. Sticking plasters/adhesive bandages also again recorded slightly faster value growth in 2019.

Plasters useful for avoiding blisters caused by certain types of footwear

Women, especially young adults and teenagers, often use adhesive strips on their heels to protect them from scrapes and blisters. Sticking plasters are especially helpful when wearing high heels or sports shoes that tend to excessively rub the back of the heel.

COMPETITIVE LANDSCAPE
Distribuidora Continental 6, 3M Perú and Beiersdorf the main players

The main players in wound care are mainly recognised international or regional brands. Distribuidora Continental 6 remained a strong leader in 2019 with its Cure Band brand, a product made in Colombia.

Increasing presence of smaller brands, especially from China

There are an increasing number of smaller brands available in the country. Although many of these brands are produced domestically, there is an especially strong presence of products imported from China.

Players reluctant to invest in advertising campaigns

No publicity campaigns for wound care were seen over the review period. The investment in promotional campaigns would be greater than the expected returns so that it is not seen as financially viable to invest in major marketing campaigns.

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Wound Care in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Peru?
  • What are the major brands in Peru?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Peru - Category analysis

HEADLINES

PROSPECTS

Despite maturity and lack of major innovation, wound care continues to grow
Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care
Plasters useful for avoiding blisters caused by certain types of footwear

COMPETITIVE LANDSCAPE

Distribuidora Continental 6, 3M Perú and Beiersdorf the main players
Increasing presence of smaller brands, especially from China
Players reluctant to invest in advertising campaigns

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow
Possible changes for generic analgesics; fight against illegal trade continues
Opportunities for natural products, with rising obesity levels also offering growth potential
InRetail continues expanding its store network; e-commerce also growing
Continued growth expected on the back of innovation and education

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources