Steady and stable sales growth is expected to be seen in wound care during the forecast period and there are several background trends which are likely to contribute to this positive performance. The most important of these trends is the ageing of the Philippine population.
At the end of the review period one of the defining characteristics of wound care in the Philippines was the rather narrow range of products on offer, the result of the highly consolidated competitive environment in the category. However, this is set to change during the forecast period, with numerous brands poised to enter wound care in a bid to capture rising sales.
The stronger competition that is expected to be seen in wound care during the forecast period is likely to push leading players to launch products that can stand out on retail shelves. This will involve developing and introducing innovative new products and brands that can be differentiated via a modern, interesting positioning.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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